Content about Pharmaceutical marketing

February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

A new report from the IMS Institute for Healthcare Informatics concludes that fewer than half of the top 50 global pharmaceutical manufacturers “have some level of healthcare social media engagement.” This, despite the fact that “increasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,” noted Murray Aitken, the institute’s executive director.

October 28, 2013

The Food and Drug Administration has launched an online learning course aimed at healthcare professionals to educate them about potentially untruthful or misleading drug ads and promotional materials.

SILVER SPRING, Md. — The Food and Drug Administration has launched an online learning course aimed at healthcare professionals to educate them about potentially untruthful or misleading drug ads and promotional materials.

July 16, 2013

Walgreens on Tuesday named Mark Lelinski as its new corporate VP, market access. Lelinski will be responsible for contracting and pricing strategies; the integration efforts across Walgreens pharmacy, health and wellness division; overseeing sales and account management; and managing the continued evolution of the company’s managed market strategies.

DEERFIELD Ill. — Walgreens on Tuesday named Mark Lelinski as its new corporate VP, market access. Lelinski will be responsible for contracting and pricing strategies; the integration efforts across Walgreens pharmacy, health and wellness division; overseeing sales and account management; and managing the continued evolution of the company’s managed market strategies.  

He joined Walgreens on June 17.

March 7, 2011

Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

ATLANTA — Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

Presented by Georgia State University's Robinson College of Business Department of Marketing and the Atlanta Business Chronicle, the MAX Awards honored outstanding marketing innovations developed or launched by Georgia companies in 2010.

March 1, 2011

Physicians are 30% more likely to prescribe a drug that gives patients incentives to remain adherent to it than they are to prescribe a drug without such a program, according to a new survey.

NEW YORK — Physicians are 30% more likely to prescribe a drug that gives patients incentives to remain adherent to it than they are to prescribe a drug without such a program, according to a new survey.

The survey of 100 doctors, sponsored by HealthPrize Technologies and conducted by pharmaceutical marketing firm HealthcarePanel.org, also found 89% of doctors were comfortable with the idea of rewarding patients for adherence, along with using education.

June 6, 2010

From sophisticated computer-generated animation to camera work worthy of Hollywood to celebrity endorsements, direct-to-consumer drug...