Content about Pets

April 9, 2014

Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business.

MCLEAN, Va. and CINCINNATI — Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business. The companies expect to complete the transaction in the second half of 2014.

February 19, 2014

Big Heart Pet Brands on Wednesday announced its launch as the largest standalone pet food-and-snack company in North America. The creation of Big Heart Pet Brands comes on the heels of the company's sale of its consumer products division to Del Monte Pacific Limited, which closed on Feb. 18, 2014.

SAN FRANCISCO — Big Heart Pet Brands on Wednesday announced its launch as the largest standalone pet food-and-snack company in North America. The creation of Big Heart Pet Brands comes on the heels of the company's sale of its consumer products division to Del Monte Pacific Limited, which closed on Feb. 18, 2014.

The new name mirrors the company's focus on the pet products market. Big Heart Pet Brands will continue to deliver such brands as Milk Bone, Meow Mix, Kibbles 'n Bits and Nature's Recipe, among others.

October 25, 2013

Procter & Gamble may be able to sell its Iams pet food unit to Del Monte Foods Co., according to published reports.

NEW YORK — Procter & Gamble may be able to sell its Iams pet food unit to Del Monte Foods Co., according to published reports.

Bloomberg reported that P&G CEO A.G. Lafley was under pressure to improve the company's business and that shareholder HighMark Capital Management said it could increase its share price by selling some assets, including Iams. Del Monte, HighMark said, would be a "logical" buyer for Iams, valued at around $2.5 billion, because it's looking to grow its pet food business.

September 11, 2013

Volume sales of pet foods have been flat, but a rash of premium brands have kept the category profitable for retailers. Dog owners spend an average of $239 annually, and cat owners spend $209 annually on pet food, according to American Pet Products Association.

While consumers are price sensitive, they won’t cut corners when it comes to what they feed their pets. A recent report by Mintel found that healthy eating trends are driving innovation and marketing strategies in the pet food market.

Volume sales of pet foods have been flat, but a rash of premium brands have kept the category profitable for retailers. Dog owners spend an average of $239 annually, and cat owners spend $209 annually on pet food, according to American Pet Products Association.

While consumers are price sensitive, they won’t cut corners when it comes to what they feed their pets. A recent report by Mintel found that healthy eating trends are driving innovation and marketing strategies in the pet food market. The trend also is driven by the soaring obesity rates among cats and dogs.

September 10, 2013

Products that focus on convenience are winning big in the pet category.

Products that focus on convenience are winning big in the pet category. “Boomers are still driving so much of the category,” said Bob Vetere, president of the American Pet Products Association. “They love their pets, but they still live active lifestyles. Products that make pet care more convenient have become very popular.”

September 10, 2013

Consumers are spending when it comes to pet care and grooming.

Consumers are spending when it comes to pet care and grooming. "Overall, the humanization of pets is driving both the grooming and dental categories," said Brian Collier, a spokesman for Naturel Promise. "Pet parents are, more than ever, concerned about the well-being, comfort and health of their pets."

September 5, 2013

Natura Pet Products brand California Natural is rolling out a new grain-free dog food option, Pork Meal and Sweet Potatoes Formula, along with a new packaging design to highlight the brand's philosophy of using limited ingredients.

FREMONT, Neb. — Natura Pet Products brand California Natural is rolling out a new grain-free dog food option, Pork Meal and Sweet Potatoes Formula, along with a new packaging design to highlight the brand's philosophy of using limited ingredients.

August 22, 2013

Merrick Pet Care announced a new line of cat food and a new marketing campaign behind a fictional, "acclaimed" food critic, W. "Mittens" Bloomfield.

AMARILLO, Texas — Merrick Pet Care announced today a new line of cat food and a new marketing campaign behind a fictional, "acclaimed" food critic, W. "Mittens" Bloomfield.

July 16, 2013

Purina Dog Chow brand dog food this week launched nationwide its new Light & Healthy formula, a new option to help maintain a dog's ideal weight, without giving up portion size or taste.

ST. LOUIS — Purina Dog Chow brand dog food this week launched nationwide its new Light & Healthy formula, a new option to help maintain a dog's ideal weight, without giving up portion size or taste.

February 25, 2013

Pet supplies may have had limited growth this past year, but the stars of the segment are healthcare-related products. Pet supplies saw a 2% increase, bringing sales to $11.1 billion, according to Packaged Facts. The market research firm projects that this year, pet supplies will grow 4% over 2012 sales.

Pet supplies may have had limited growth this past year, but the stars of the segment are healthcare-related products. Pet supplies saw a 2% increase, bringing sales to $11.1 billion, according to Packaged Facts. The market research firm projects that this year, pet supplies will grow 4% over 2012 sales.

February 7, 2013

Sergeant's Pet Care Products embarked on an awareness campaign alerting pet owners on how to keep their pets healthy.

OMAHA, Neb. — Sergeant's Pet Care Products on Wednesday embarked on an awareness campaign alerting pet owners on how to keep their pets healthy. 

October 12, 2012

One of the most common reasons that retailers give for pet-medication programs is that pets are part of the family.

WHAT IT MEANS AND WHY IT'S IMPORTANT — One of the most common reasons that retailers give for pet-medication programs is that pets are part of the family.

As analyst Debbie Wang of investment firm Morningstar told Drug Store News in April 2012, more empty nesters and young couples putting off having children are driving increases in pet ownership, and with that comes a need for pet healthcare.

October 9, 2012

Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.”

ST. LOUIS — Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.” In just three months, the brand’s Facebook page has grown to more than 100,000 fans. Be Happy is available in two varieties for cats — Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors, and Poultry Pair-adise Crunchies with Chicken and Turkey Flavors — and two varieties for dogs — beef and chicken.

October 9, 2012

Pet products have moved into the OTC aisles and even behind the pharmacy. Sales of pet supplies/OTC medicine are expected to reach $12.56 billion in 2012, according to the American Pet Products Association. 


Pet products have moved into the OTC aisles and even behind the pharmacy. Sales of pet supplies/OTC medicine are expected to reach $12.56 billion in 2012, according to the American Pet Products Association. 


One of the key drivers of the category, according to Packaged Facts, is the growing population of pets with specialized health needs, especially senior and overweight dogs and cats.


June 21, 2012

American consumers still are spending on their pets. The American Pet Products Association estimated that consumers will spend nearly $53 billion on their pets this year, an increase of nearly 4% over 2011 spending.


American consumers still are spending on their pets. The American Pet Products Association estimated that consumers will spend nearly $53 billion on their pets this year, an increase of nearly 4% over 2011 spending.


A recent survey from CouponCabin.com found that 75% of pet owners said the state of the economy did not affect their spending on their pet. More than 20% of respondents said they spend $51 to $100 per month on their pets.


May 11, 2012

The past two weeks have seen two new additions to the list of retailers selling prescription drugs for pets, showing that this space, while still small, is growing in importance.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The past two weeks have seen two new additions to the list of retailers selling prescription drugs for pets, showing that this space, while still small, is growing in importance and offers a good way for retailers to drive customer traffic.

May 4, 2012

Kmart is introducing prescription pet medications at its stores, the mass merchandise retail chain said Friday.

HOFFMAN ESTATES, Ill. — Kmart is introducing prescription pet medications at its stores, the mass merchandise retail chain said Friday.

The company said the new program was designed to make it easier for customers to get branded and generic pet drugs and more convenient to shop for the whole family. More than 60% of American households own a pet, and families spent more than $50 billion on their pets in 2011, according to the American Pet Products Association.

March 9, 2012

A company that makes pet drugs has launched what it calls the first generic prescription heartworm preventive medication for sale at retail pharmacies around the country.

NEW ORLEANS — A company that makes pet drugs has launched what it calls the first generic prescription heartworm preventive medication for sale at retail pharmacies around the country.

FidoPharm announced the launch of Pet Trust Plus (ivermectin and pyrantel), a generic version of Merial's Heartgard Plus. The drug is meant to prevent heartworms from developing and reaching a dog's arteries and heart.

January 23, 2012

Pet medications now are available at all Kroger pharmacies in the Houston area, the company said.

HOUSTON — Pet medications now are available at all Kroger pharmacies in the Houston area, the company said.

Customers with four-legged family members now can pick up their pets' prescriptions at the pharmacy counter. Popular medications, such as Frontline Plus and Rimadyl Chewables, are available, as well as $4 and $10 generic medications.

December 7, 2011

Mars announced that its pet care business has partnered with Rescue Bank to to enable more efficient delivery of pet food donations to animal shelters and rescues.

NASHVILLE — Mars announced that its pet care business has partnered with Rescue Bank to to enable more efficient delivery of pet food donations to animal shelters and rescues.

Mars Petcare, including Mars Petcare US, The Nutro Co. and Royal Canin, have teamed up with Rescue Bank, which "helps provide a reliable means for distributing wholesome, nutritious pet food that is approaching its “best by” date, benefiting both the manufacturers and nonprofit groups caring for pets in need."

October 25, 2011

Natura Pet Products has expanded its California Natural grain-free line.

FREMONT, Neb. — Natura Pet Products has expanded its California Natural grain-free line.

California Natural grain free now includes two varieties of adult dog food: kangaroo and red lentils formula and salmon meal and peas formula. Both products contain novel proteins, in addition to essential vitamins and minerals to ensure canines have a complete and balanced diet, the company said.

The new formulas are available in 5-lb., 15-lb. and 30-lb. bags, and will hit retail next month.

August 24, 2011

Pet lovers want the best for their furry friends. Last year, Americans spent $55 billion on their pets, according to Packaged Facts, and the upward trend shows no signs of slowing.

NEW YORK — Pet lovers want the best for their furry friends. Last year, Americans spent $55 billion on their pets, according to Packaged Facts, and the upward trend shows no signs of slowing.

One of the brightest spots in the pet category is natural and organic pet food. While Packaged Facts estimated that the market segment accounts for about 7% of pet food sales, the market research firm sees a huge upside to the segment.

June 21, 2011

Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

April 25, 2011

SUPPLIER NEWS — Purina One has introduced a new line of pet food for dogs and cats that boasts meat as the No. 1 ingredient. Purina One Beyond is crafted without wheat or corn, added fillers or artificial preservatives. The line includes two adult dog recipes: chicken and whole oat meal, and lamb and whole barley. The line also features two adult cat recipes: salmon and whole brown rice, and chicken and whole oat meal. Purina One Beyond dog recipes are available in 3-lb., 15-lb. and 26-lb. packages. Purina One Beyond cat recipes are available in a 1-lb.

April 8, 2011

Purina One has introduced a new line of pet food for dogs and cats that boasts meat as the No. 1 ingredient.

ST. LOUIS — Purina One has introduced a new line of pet food for dogs and cats that boasts meat as the No. 1 ingredient.