Content about Personalization

A new survey by Wolters Kluwer Health indicated that a large majority of consumers think it's a good thing that more individuals are taking a larger and more active role in their own health care.

This should come as no surprise, as recent years have seen tremendous growth in things like electronic personal health records, mobile apps and use of social media. It also ties in with trends in the devolution of health care to the consumer level, such as retail clinics.

PLEASANTON, Calif. — Safeway's approach to multichannel retailing — a shopping app fielding personalized, targeted promotions to members of its growing Just for U loyalty program — represents the foundation for future growth, executives noted during a conference call with analysts Thursday morning.  

SAN FRANCISCO — Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

"Vitacost customers are very passionate about their health and wellness products," Vitacost chief marketing officer David Zucker said. "Our new Moovweb-powered mobile site unleashes the power of social media to help our customers spread the word about their favorite products, as well as easily access recommendations for new products."

PALM BEACH, Fla. — The Drug Store News Group on Sunday co-hosted a breakfast with CVS Caremark to celebrate DSN’s March 12 “Category of One” issue. Larry Merlo, CVS Caremark president and CEO, shared with attendees CVS’ focus on leveraging personalization opportunities, through both marketing and assortment, to engender loyalty. Suppliers also were introduced to new CVS/pharmacy president Mark Cosby.

For pictures of the event, click here.

SAN MATEO, Calif. — CafePress, a customization engine that enables individuals, nonprofits and businesses to create, buy and sell customized merchandise online, has teamed up with beauty brand Philosophy to offer customized bath and body gifts.

Philosophy joins CafePress' roster of brands as the first skin care and cosmetic brand to provide its consumers with ways to "co-create" their products.

ROCHESTER, N.Y. — Kodak is introducing a new innovation that provides consumers with ways to give greeting cards a personal touch.

Kodak's new personal greeting cards give consumers a variety of ways to quickly customize and print personal cards in seconds at select in-store Kodak picture kiosks nationwide. Customers can create cards in three easy steps:

• Touch the screen on the kiosk;

• Select an occasion and the preferred style of the card; and

• Begin the personalization process.

NEW YORK One of the more significant points of differentiation between specialty channels that sell supplements and mass retailers sporting supplements is education — those specialty channels oftentimes have a dedicated, educated sales force interacting with customers around what to buy and why to buy.

This kind of program levels that playing field a little bit.