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December 26, 2013

Is natural the new norm in African-American hair care? It just might be.

Is natural the new norm in African-American hair care? It just might be.

(For the full category review, including sales data, click here.)

Within the ethnic hair care category, the natural style has taken hold and — judging by the ongoing sales declines in relaxers — it isn’t going anywhere anytime soon.

September 18, 2013

Natural may just be the new normal in the African-American hair care market as sales of relaxers continue to decline, according to new research from Mintel.

CHICAGO — Natural may just be the new normal in the African-American hair care market as sales of relaxers continue to decline, according to new research from Mintel.

According to Mintel, relaxers account for just 21% of African-American hair care sales and the sector has declined 26% since 2008 and 15% since 2011 when sales reached $179 million — the only category not to see growth.

February 21, 2013

To nurse her own hair back to health, Heidi Klum uses Clear Scalp & Hair Beauty Therapy shampoo and conditioner every day for seven days before styling. And to prove the product's effectiveness, she's asking women everywhere to join her in this routine with the 7-Day Scalp & Hair Challenge.

NEW YORK — Believe it or not, supermodel, producer, TV host and designer Heidi Klum knows what it's like to have damaged hair — daily styling does a number on her hair and scalp. To nurse it back to health, she uses Clear Scalp & Hair Beauty Therapy shampoo and conditioner — which she launched last year — every day for seven days before styling. And to prove the product's effectiveness, she's asking women everywhere to join her in this routine with the 7-Day Scalp & Hair Challenge.

April 4, 2012

Unilever is launching at retail in May its new Clear Scalp & Hair Therapy hair care line.

ENGLEWOOD CLIFFS, N.J. — Unilever is launching at retail in May its new Clear Scalp & Hair Therapy hair care line.

Already in 40-plus markets around the world, Clear is Unilever’s fastest-growing global hair brand ― but this time uniquely formulated for the North American consumer, the manufacturer stated. The hair brand’s new approach “feeds scalp and feeds beauty.”

May 23, 2011


The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.



The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.


January 25, 2011

Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

NEW YORK — Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

The heat-activated, semi-permanent styling spray is ideal for women with coarse, unmanageable curls who struggle to achieve — and maintain — straight style.

January 5, 2011



An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
“

Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.


June 29, 2010

Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy...

January 10, 2010

Garnier is taking hair color to a new level in 2010 with the launch of...

NEW YORK —Garnier is taking hair color to a new level in 2010 with the launch of Garnier HerbaShine color cream with bamboo extract, the first and only ammonia-free hair color with bamboo extract that offers a “soft lift” in color in 10 minutes.

The new hair color is ideal for those who are new to coloring their hair, whether it be at-home color or salon-applied, and those who are looking to curb spending by coloring their own hair or trying to prolong time between salon visits.