Content about Perfume

November 3, 2011

Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

CHICAGO — Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

In addition to changing its name and launching a new website, Tru Fragrance will move into new headquarters located just west of Chicago, complete with state-of-the-art showroom, a warehousing and distribution facility, and a creative development center.

September 12, 2011

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

PRINCETON, N.J. — Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents. The new detergent, which features a skin-friendly fresh scent that’s hypoallergenic and clinically tested to be good to sensitive skin, is a scented alternative to Arm & Hammer’s Perfume and Dye Free laundry detergent.


July 20, 2011

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.

July 7, 2011

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special.

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special. Love & Toast by Margot Elena is a collection of fragrance, body, lip and hair care products that are loaded with natural and organic ingredients. Plus, a portion of each sale goes to Regional Affiliates of Girls, providing education and services to millions of American girls, particularly those in high-risk, underserved areas.

July 5, 2011

It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.

It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.

“The celebrity fragrances trend shows no signs of abating as there are still A-list stars who have just put their names to fragrances in the United States, such as Lady Gaga.

June 16, 2011

Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

NEW YORK — Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

Pulse will join the Heat and Heat Rush collections. The launch of Pulse will be supported with global integrated sales and marketing activity, including a print and TV ad campaign starring Beyonce, to be featured in more than 60 countries. In addition, social media and online programs will speak to Beyonce's global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing in August.

May 25, 2011

The latest refillable perfume and cologne atomizer made for on-the-go consumers has hit the market.

BETHESDA, Md. — The latest refillable perfume and cologne atomizer made for on-the-go consumers has hit the market.

Travalo said its latest model, Travalo Excel, which will retail for $19.99, holds 30% more fragrance (65 sprays) than its original size, the company said. Travalo products, including its Pure and Classic products, retail from $9.99 to $19.99.

May 23, 2011

Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women's fragrance called "Someday."

NEW YORK — Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women's fragrance called "Someday."

The fragrance will debut in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. Give Back Brands has a vision of partnering with entertainment artists and other top talent to create and market products, then donating the company's proceeds to designated charities, including the favorite causes of the company's celebrity partners.

April 25, 2011

Payless ShoeSource is expanding its beauty offering with the availability of a new beauty brand, SXY by Unforgettable Moments, arriving in stores this week. Featuring nearly 20 affordable beauty and body items, the new line represents yet more competition for chain drug beauty.

TOPEKA, Kan. — Payless ShoeSource is expanding its beauty offering with the availability of a new beauty brand, SXY by Unforgettable Moments, arriving in stores this week. Featuring nearly 20 affordable beauty and body items, the new line represents yet more competition for chain drug beauty.

The SXY items are available in 1,500 stores and start as low as $4, with nearly all products priced under $10. The new brand joins two other beauty collections in the Payless beauty portfolio: Unforgettable Moments and Zoe & Zac Naturals.

March 17, 2011

St. Patrick's Day is here, and QVC has kicked off its celebration with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

WEST CHESTER, Pa. — St. Patrick's Day is here, and QVC has kicked off its celebration with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

During the event, which began at midnight EST on March 17, QVC will offer jewelry, fashion, home decor and other products from Ireland-based brands. The world-renowned singing group Celtic Thunder also is scheduled to perform several times throughout the broadcast, the company reported.

February 8, 2011

Coty has announced the launch of the new fragrance Reveal by Halle Berry.

NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.

The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.

October 5, 2010

Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line,...

GLENWILLOW, Ohio Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line, which exclusively will be available at apparel retailer Dots through Nov. 5.

Apra International, which introduces up-and-coming celebrity fragrances, manufactured the fragrance called "Because of You." The fragrance is priced at $14.95 for 2.5 oz. of eau de parfum. Dots, which has more than 400 stores, will offer the fragrance at an introductory price of $9.50 through the month of October.

June 6, 2010

A new report by activist group Campaign for Safe Cosmetics alleging that a number of...

WASHINGTON —A new report by activist group Campaign for Safe Cosmetics alleging that a number of popular brand-name perfumes and teen body sprays have “secret” chemicals that could be harmful to consumers is “erroneous” and “does a disservice to consumers,” stated John Bailey, chief scientist of the Personal Care Products Council, in response to the claim.

May 11, 2010

A new report by activist group Campaign for Safe Cosmetics alleging that a number of...