Content about Perception

BOSTON — Topical pain relievers may be better suited for joint pain, according to a report published in the January 2013 issue of the Harvard Men's Health Watch. 

"Topical pain relievers can be very helpful for the more superficial joints like the knees, ankles, feet, elbows and hands," stated Rosalyn Nguyen, a clinical instructor in physical medicine and rehabilitation at Harvard Medical School. "In those areas, the medication can penetrate closer to the joint."

NEW BRUNSWICK, N.J. — Johnson & Johnson Consumer earlier this summer put the freeze on pain with the launch of its Bengay Zero Degrees line extension, an external analgesic rub that makes its home alongside the frozen peas in the freezer. According to the company, it’s the first and only topical pain reliever that can be stored in the freezer. Sales of the Bengay brand were up 6.4% to $8.9 million for the 12 weeks ended July 8 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99). 


SHELTON, Conn. — Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

The Schick Hydro Power Select wet shave razor, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button.

NEW YORK — NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.

While sales of shaving cream — which research has shown to have a relatively high level of penetration among men — have experienced single-
digit growth, sales of razors climbed more than 13%.

According to SymphonyIRI Group, sales of shaving cream rose 3.43% to $282.38 million during the 52 weeks ended Oct. 2 at food, drug and mass (excluding Walmart). During that same period, sales of razors rose 13.5% to $282.4 million.

PHILADELPHIA — Overweight people with lower back pain is more intense than people of normal weight with back pain, according to a recent study published in the Sept. 15 issue of Spine.

The study sets up another comorbidity associated with being overweight.

LOS ANGELES — A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges and a compatible stick, right to their door.

CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.


According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

NEW YORK — Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

The collection, available at Duane Reade Look Boutiques, highlights this upcoming season's most beautiful, rich colors. The palette includes vivid and luminous shades, while conserving the unmistakable feeling of calmness, serenity and glamour of the season. The line consists of five beauty essentials, including: