Content about PepsiCo

WASHINGTON — A group of 16 food and beverage suppliers, including PepsiCo, Kraft Foods and General Mills, has exceeded its goal of reducing trillions of calories from foods in the marketplace ahead of schedule, the group announced this week.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

PLANO, Texas — PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

New Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks join the existing line of tapatio flavored chips: Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips.

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

PLANO, Texas — SunChips, part of PepsiCo's Frito-Lay division, has introduced the company's first barbecue flavored chips into its lineup with new Sweet and Spicy BBQ.

New SunChips Sweet & Spicy BBQ snacks feature molasses, brown sugar and honey flavors blended with hints of spice, like chipotle, for balance. Each 1-oz. serving of SunChips Sweet & Spicy BBQ snacks — approximately 15 chips — is 140 calories and contains 18 g of whole grains. The recommended consumption of whole grains is at least 48 g per day.

PLANO, Texas — Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

Onion Rings, the widely popular bar food, second only to the ubiquitous French Fry, according to CNN's "Eatocracy" food blog, has gained a notable following recently, especially among men.

PURCHASE, N.Y. — Mountain Dew, a product of PepsiCo, announced today the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.

"Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, VP marketing for Mountain Dew. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."

PepsiCo's Tropicana brand is introducing a new way for moms to sneak veggies into their kids' diets: Farmstand, a fruit-and-vegetable drink to hit the refrigerated section of supermarkets in January.

PURCHASE, N.Y. — PepsiCo is planning a controversial line of products under its FritoLay brand. The new line, called Cracker Jack’d, is a caffeinated extension of its Cracker Jack line of popcorn clusters and is expected to hit shelves by the end of the 
fourth quarter.


The line extension is expected to include a caffeinated snack called Power Bites, which will contain approximately 70 mg of caffeine from coffee in each 2-oz. package. Snack mixes and popcorn clusters also will be included in the lineup.

DALLAS — The Network of Executive Women, Consumer Products and Retail, has elected seven new members to its board at the Network's annual members meeting here during the recent NEW Leadership Summit.

More than 1,000 women and men attended the event, the largest in the organization's 11-year history.

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.


PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.