Content about Pepsi

April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

March 22, 2013

Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.

February 5, 2013

West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners has expanded distribution and is now available in locations from coast to coast.

IRVINE, Calif. —  West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners, and which is also available in the world's first self-chilling beverage can, patented and licensed by the Joseph Co. International, has expanded distribution and is now available in locations from coast to coast.

November 28, 2012

Some legislators are concerned with the way energy drinks can affect young consumers.

Some legislators are concerned with the way energy drinks can affect young consumers, especially in light of news reports linking several deaths with energy drink use.

Sens. Dick Durbin, D-Ill., and Richard Blumenthal, D-Conn., are urging the Food and Drug Administration to move quickly to review the safety of these drinks.

October 9, 2012

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

Lemonade-and-tea drinks — sometimes called “Arnold Palmers” —  have become more popular with consumers. Arizona Beverage Co.’s Arnold Palmer line had strong growth last year, and Snapple and Sweet Leaf both launched lemonade-and-tea beverages.

October 4, 2012

Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.

PURCHASE, N.Y. — Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.


 

 

August 14, 2012

Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

NEW YORK — Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.

July 9, 2012

PepsiCo has established a joint venture with a privately held, Germany-based dairy business, through which the companies will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

PURCHASE, N.Y. — PepsiCo has established a joint venture with a privately held, Germany-based dairy business, through which the companies will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

PepsiCo and Theo Muller Group said their joint venture, Muller Quaker Dairy, will launch the following yogurts:

May 7, 2012

Pepsi is airing its first television advertisement as part of its first-ever global campaign.

PURCHASE, N.Y. — Pepsi is airing its first television advertisement as part of its first-ever global campaign.

May 3, 2012

As part of its "Live for Now" global campaign that launched this week, PepsiCo announced on Thursday its exclusive global partnership with the estate of Michael Jackson.

PURCHASE, N.Y. — As part of its "Live for Now" global campaign that launched this week, PepsiCo announced on Thursday its exclusive global partnership with the estate of Michael Jackson.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

PURCHASE, N.Y. — Pepsi Next is using social media for its latest marketing campaign.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

March 13, 2012

Pepsi Next officially is coming to the market, PepsiCo announced this week.

PURCHASE, N.Y. — Pepsi Next officially is coming to the market, PepsiCo announced this week.

Pepsi Next, the company said, is crafted to taste like regular cola but touts 60% less sugar. The company tested out the product, which hits store shelves March 26, in Iowa and Wisconsin.

March 12, 2012

Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

PURCHASE, N.Y. — Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

Cornell will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico, South America Foods, PepsiCo customer teams and all of PepsiCo’s Power of One activities within the Americas. 

January 30, 2012

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

PURCHASE, N.Y. — PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

Pepsi's 60-second "King's Court" ad will feature "The X Factor" winner Melanie Amaro singing for Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. Amaro will sing a contemporary version of "Respect," a song made famous by Aretha Franklin.

January 26, 2012

It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company's portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

January 13, 2012

A joint venture between Suntory International and PepsiCo has appointed a new leader.

RALEIGH, N.C. — A joint venture between Suntory International and PepsiCo has appointed a new leader.

Paul Finney has been appointed president and CEO of Pepsi Bottling Ventures, who has served as SVP sales and marketing at the company since 2006. Finney replaces Keith Reimer, who retired on Dec. 31.

January 13, 2012

Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

PURCHASE, N.Y. — Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

Consumers are invited to visit the brand's Facebook page to submit video — 60 seconds or less — detailing why they deserve a lifetime supply of Pepsi Max. The "Pepsi Max for Life" video contest runs through Feb. 13.

January 12, 2012

Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

PURCHASE, N.Y. — Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

The new campaign, "Nothing Refreshes Like a Diet Pepsi," features "Modern Family" star Sofia Vergara, who uses her wit and charm to dance her way past a cast of suitors to get a can of Diet Pepsi. In addition to the TV spot, the campaign also will be supported by new print, digital and out-of-home ads.

November 30, 2011

Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.

SALT LAKE CITY — Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.

“Brian’s combination of consumer marketing, e-commerce and business operations experience will be valuable assets to Schiff as we pursue our growth strategy, especially our plan to build premium brands,” Schiff Nutrition president and CEO Tarang Amin said.

November 17, 2011

A few months after announcing a test run of its reduced-sugar cola in Iowa and Wisconsin, PepsiCo unveiled plans for a nationwide rollout of Pepsi Next.

NEW YORK — A few months after announcing a test run of its reduced-sugar cola in Iowa and Wisconsin, PepsiCo unveiled plans for a nationwide rollout of Pepsi Next.

According to published reports, Pepsi Next is expected to hit store shelves in spring 2012.

October 20, 2011

PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

PURCHASE, N.Y. — PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

Pepsi Pulse is shaped to be a real-time digital visualization of the conversations taking place on the social media surrounding such Pepsi partnerships as "The X Factor." The platform provides a visual storyline and gives consumers a forum to follow the "pulse" of a certain topic or individual in real-time, the company said.