Content about Pepsi

April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

PURCHASE, N.Y. and NEW YORK — PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

March 13, 2014

Mountain Dew, a beverage from PepsiCo, announced the launch of "Green Label Studios: Open Call," a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.

AUSTIN, Texas — Mountain Dew, a brand from PepsiCo, announced the launch of Green Label Studios: Open Call, a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.  

March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

CHICAGO and ORLANDO, Fla. — IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

There were 190,000 new UPCs and 9,500 new brand launches that hit the shelves in 2013.

October 2, 2013

PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

PURCHASE, N.Y. — PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

Aquafina said the zero-calorie products would meet teenagers' desire for refreshing beverages and parents' need for healthy products for their families.

September 13, 2013

Ulta Beauty reported a 24.8% boost in second quarter net sales as CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer.

BOLINBROOK, Ill. — Ulta Beauty reported a 24.8% boost in second quarter net sales as CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer.

Dillon, a former PepsiCo executive, joined the company as CEO on July 1. She succeeded Chuck Rubin, who left the company to become CEO at Michaels Stores. Serving as interim CEO following Rubin’s departure was Dennis Eck.

August 8, 2013

The future of the beverage category is in low- and no-calorie drinks.

The future of the beverage category is in low- and no-calorie drinks. Consumers have been forsaking traditional sugary beverages in favor of healthier alternatives. Statistics from the American Beverage Association show that the average calories per serving from beverages has dropped 23% since 1998, and the number of calories in the American diet from added sugars in soda has fallen 39% since 2000. Sales of traditional carbonated beverages also have been sliding.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

After a strong performance for several years, sales of sports drinks are showing some fatigue. The category, which had registered double-digit growth for the last several years, saw sales flatten in 2012. The good news is that Mintel projects the market for sports drinks to grow by 52% from 2013 to 2017.

July 10, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a global private equity firm.

PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a global private equity firm.

May 28, 2013

In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.

PLANO, Texas — In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.

April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

March 22, 2013

Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.

February 5, 2013

West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners has expanded distribution and is now available in locations from coast to coast.

IRVINE, Calif. —  West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners, and which is also available in the world's first self-chilling beverage can, patented and licensed by the Joseph Co. International, has expanded distribution and is now available in locations from coast to coast.

November 28, 2012

Some legislators are concerned with the way energy drinks can affect young consumers.

Some legislators are concerned with the way energy drinks can affect young consumers, especially in light of news reports linking several deaths with energy drink use.

Sens. Dick Durbin, D-Ill., and Richard Blumenthal, D-Conn., are urging the Food and Drug Administration to move quickly to review the safety of these drinks.

October 9, 2012

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

Lemonade-and-tea drinks — sometimes called “Arnold Palmers” —  have become more popular with consumers. Arizona Beverage Co.’s Arnold Palmer line had strong growth last year, and Snapple and Sweet Leaf both launched lemonade-and-tea beverages.

October 4, 2012

Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.

PURCHASE, N.Y. — Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.


 

 

August 14, 2012

Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

NEW YORK — Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.

July 9, 2012

PepsiCo has established a joint venture with a privately held, Germany-based dairy business, through which the companies will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

PURCHASE, N.Y. — PepsiCo has established a joint venture with a privately held, Germany-based dairy business, through which the companies will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

PepsiCo and Theo Muller Group said their joint venture, Muller Quaker Dairy, will launch the following yogurts:

May 7, 2012

Pepsi is airing its first television advertisement as part of its first-ever global campaign.

PURCHASE, N.Y. — Pepsi is airing its first television advertisement as part of its first-ever global campaign.

May 3, 2012

As part of its "Live for Now" global campaign that launched this week, PepsiCo announced on Thursday its exclusive global partnership with the estate of Michael Jackson.

PURCHASE, N.Y. — As part of its "Live for Now" global campaign that launched this week, PepsiCo announced on Thursday its exclusive global partnership with the estate of Michael Jackson.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

PURCHASE, N.Y. — Pepsi Next is using social media for its latest marketing campaign.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

March 13, 2012

Pepsi Next officially is coming to the market, PepsiCo announced this week.

PURCHASE, N.Y. — Pepsi Next officially is coming to the market, PepsiCo announced this week.

Pepsi Next, the company said, is crafted to taste like regular cola but touts 60% less sugar. The company tested out the product, which hits store shelves March 26, in Iowa and Wisconsin.