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PLANO, Texas — Dr Pepper Snapple Group has purchased a company that bottles its beverages for much of the West, the company said.

PLANO, Texas — In line with the premiere of "Marvel's The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.

The new Dr Pepper commercial dramatizes the potential for anyone to be a hero and features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee, the company said. In addition to the commercial, a collection of eight limited-edition Dr Pepper “Marvel's The Avengers” collectible cans now are available at retailers nationwide.

PLANO, Texas — Dr Pepper has announced the launch of Dr Pepper TEN, a new line that delivers the taste of regular Dr Pepper but with just 10 calories. The catch is, it's for men only.

Designed specifically to target men who want a lower-calorie option without the "diet" stigma, Dr Pepper TEN will feature distinctly masculine packaging and will be supported by a man-centric ad campaign and Facebook page, according to the company.

PLANO, Texas — Dr Pepper is giving country music fans the opportunity to attend the 46th Annual Academy of Country Music Awards in Las Vegas this spring, thanks to music group Lady Antebellum.

The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum.

PLANO, Texas In line with its football-themed campaign, Dr Pepper has partnered with Electronic Arts to develop "Dr Pepper Football," an interactive computer-based video game.