Content about Peanut Butter Doug

June 21, 2011

Planters is bringing back its peanut butter business, according to published reports.

NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.