Content about Paul Woelbing

February 12, 2014

Carma Laboratories on Wednesday announced its partnership with singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay."

MILWAUKEE — Carma Laboratories on Wednesday announced its partnership with singer and actress Zendaya, whose self-titled album launched last fall featuring the hit single "Replay." Zendaya will serve as a spokesmodel for Carmex brand's recently re-launched Carmex Moisture Plus line of fashionable lip balm. 

February 20, 2013

Carma Laboratories announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label.

MILWAUKEE — Carma Laboratories on Tuesday announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label. 

“Extensive research went into this new look," stated Paul Woelbing, Carma Labs president. "With the expansion of our product line over the years, the new packaging helps customers easily identify our products and the specific skin care solution that they are seeking."

April 6, 2012

Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.

MILWAUKEE — Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.

“We were thrilled to learn about the project and Lisa’s long-held preference for using the Carmex jar in her artistic creations,” stated Paul Woelbing, president of Carma Labs. “Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex’s 75th anniversary.”

December 14, 2011

Carma Labs on Wednesday announced the expansion of its Carmex Moisture Plus line with two new colors — sheer plum and sheer berry.

MILWAUKEE — Carma Labs on Wednesday announced the expansion of its Carmex Moisture Plus line with two new colors — sheer plum and sheer berry.

“Our new plum and berry Moisture Plus tints join our first tinted products — pink and peach. Women love the way the premium lip balm gives their lips intense hydration with a slight hint of color at an affordable price,” Carma Labs president Paul Woelbing said.

September 30, 2011

Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

MILWAUKEE — Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

“We had an overwhelming response to the limited release [in late 2010] of Vanilla and Lime Twist,” Carma Labs president Paul Woelbing said. “Customers told us how much they liked the new flavors and would like them to be available year-round. We are happy to oblige and have added them to our family of flavored lip balms.”

December 1, 2010

Carma Labs on Wednesday announced two new limited-edition flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

MILWAUKEE — Carma Labs on Wednesday announced two new limited-edition flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

The new flavors will be available beginning in December 2010 for a limited time at special in-store displays exclusively at all Walgreens.

"Customers looking for a new flavor twist on a tried and true favorite will be excited about these two new flavors," stated Paul Woelbing, president of Carma Labs.

The new Lime Twist and Vanilla Click Sticks are rated an SPF of 15 to provide additional protection to the lips.