Content about Paul Lightfoot

June 21, 2012

“This tomato sucks.”
 A blunt assessment, for sure, but it was the honest opinion delivered at a recent TED talk by Paul Lightfoot, the CEO of BrightFarms, as he plopped an organic tomato into his mouth.


“This tomato sucks.”


A blunt assessment, for sure, but it was the honest opinion delivered at a recent TED talk by Paul Lightfoot, the CEO of BrightFarms, as he plopped an organic tomato into his mouth.


June 8, 2012

Quietly but noticeably, two trends have been occurring over the past few years: A move toward "locavorism" and a demand for fresh produce. The fresh produce trend is evident from a Produce Marketing Association consumer survey from 2010 that showed an increased interest in buying fresh fruits and vegetables and shopping at farmer's markets, while such retailers as Bartell Drugs, Meijer and Duane Reade are devoting significant shelf space to locally sourced products.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Quietly but noticeably, two trends have been occurring over the past few years: A move toward "locavorism" and a demand for fresh produce. The fresh produce trend is evident from a Produce Marketing Association consumer survey from 2010 that showed an increased interest in buying fresh fruits and vegetables and shopping at farmer's markets, while such retailers as Bartell Drugs, Meijer and Duane Reade are devoting significant shelf space to locally sourced products.