Content about Patient Views

May 22, 2013
Pharmacy customers drawn to on-site beauty services

As many as 58% of consumers are likely to purchase beauty services — such as manicures or brow shaping — at a drug store on an independent visit or while waiting for a prescription to be filled, according to an online survey of almost 700 AccentHealth viewers conducted in April. And of those likely to use services, 55% indicated they would fill a prescription at a pharmacy that they wouldn't typically use if not for the beauty services.

As many as 58% of consumers are likely to purchase beauty services — such as manicures or brow shaping — at a drug store on an independent visit or while waiting for a prescription to be filled, according to an online survey of almost 700 AccentHealth viewers conducted in April. And of those likely to use services, 55% indicated they would fill a prescription at a pharmacy that they wouldn't typically use if not for the beauty services.

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May 21, 2013
Beauty spells opportunity for retail-pharmacy operators

AccentHealth found that more than half of viewers make personal product purchases when filling a prescription at the pharmacy, according to an online survey of almost 700 AccentHealth viewers conducted in April. There is opportunity for growth as 7-out-of-10 consumers indicated that they are likely to purchase beauty and hygiene products when filling a prescription in the future.

AccentHealth found that more than half of viewers make personal product purchases when filling a prescription at the pharmacy, according to an online survey of almost 700 AccentHealth viewers conducted in April. There is opportunity for growth as 7-out-of-10 consumers indicated that they are likely to purchase beauty and hygiene products when filling a prescription in the future.

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May 20, 2013
Mass and drug channels are top locations for beauty and hygiene

The purchase of personal products is most often made at locations of convenience and health destinations — mass merchandisers and drug stores — according to an online survey of almost 700 AccentHealth viewers conducted in April. Showing signs for further growth, 69% of respondents indicated they would make a personal product purchase at a drug store in the future.

The purchase of personal products is most often made at locations of convenience and health destinations — mass merchandisers and drug stores — according to an online survey of almost 700 AccentHealth viewers conducted in April. Showing signs for further growth, 69% of respondents indicated they would make a personal product purchase at a drug store in the future.

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May 17, 2013
Health benefits important to personal product purchasers

Health benefits are among the top characteristics playing a role in personal product selection, according to an online survey of almost 700 AccentHealth viewers conducted in April. More than three-quarters of shoppers consider the health benefits when buying a health, beauty or hygiene product.

Health benefits are among the top characteristics playing a role in personal product selection, according to an online survey of almost 700 AccentHealth viewers conducted in April. More than three-quarters of shoppers consider the health benefits when buying a health, beauty or hygiene product.

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May 16, 2013
Consumers associate wellness with personal products

When asked about attributes associated with personal products, "health and wellness" is the most common response, followed by confidence, according to an online survey of almost 700 AccentHealth viewers conducted in April. Fewer than one-third of respondents associated health, beauty and hygiene products with fashion or vanity.

When asked about attributes associated with personal products, "health and wellness" is the most common response, followed by confidence, according to an online survey of almost 700 AccentHealth viewers conducted in April. Fewer than one-third of respondents associated health, beauty and hygiene products with fashion or vanity.

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May 15, 2013
Personal appearance matters to consumers proactive about their health

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

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May 14, 2013
Patients under doctor's care more proactive

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

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May 9, 2013
The beauty of health and wellness

While beauty may be in the eye of the beholder, this month's Patient Views seeks to better understand beauty in the eye of the patient.

While beauty may be in the eye of the beholder, this month's Patient Views seeks to better understand beauty in the eye of the patient. AccentHealth viewers — 73% of which are female — were surveyed as to the relationship between health and beauty, as well as their purchasing of personal care products in the areas of hair care, body care, oral care, cosmetics and more.

March 22, 2013
Nearly half of retail app 'non-users' intend to use in future

Among non-users of retail apps, 46% indicated they would be likely to download an app in the future, according to a recent online survey of more than 600 AccentHealth viewers. Similar to current reasons for usage, discounts and coupon access are likely to drive future app usage for as many as 77% of non-users.

Among non-users of retail apps, 46% indicated they would be likely to download an app in the future, according to a recent online survey of more than 600 AccentHealth viewers. Similar to current reasons for usage, discounts and coupon access are likely to drive future app usage for as many as 77% of non-users.

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March 21, 2013
Use of retailer apps will continue to rise

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

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March 20, 2013
Half of all smart-device users have retail app

As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.

As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.

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March 19, 2013
Consumers making price comparisons on smart devices

Consumers using mobile devices in-store are most often in search of savings, with the majority (91%) comparing prices online or at other stores while shopping, according to a recent online survey of more than 600 AccentHealth viewers. Following price, product availability searches at another location (60%) is the next most popular reason for device use while in-store.

Consumers using mobile devices in-store are most often in search of savings, with the majority (91%) comparing prices online or at other stores while shopping, according to a recent online survey of more than 600 AccentHealth viewers. Following price, product availability searches at another location (60%) is the next most popular reason for device use while in-store.

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March 18, 2013
Majority of consumers using smart device at shelf

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

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March 14, 2013
Health professionals are 'go-to' information source

When it comes to medical treatment, healthcare professionals remain the most trusted source for information. According to a recent online survey of more than 600 AccentHealth viewers, 64% of viewers cite their healthcare professional as their source of information for prescription medicines, while 31% say they go to healthcare professionals for information on OTCs.

When it comes to medical treatment, healthcare professionals remain the most trusted source for information. According to a recent online survey of more than 600 AccentHealth viewers, 64% of viewers cite their healthcare professional as their source of information for prescription medicines, while 31% say they go to healthcare professionals for information on OTCs.

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March 13, 2013
72% of smart-device users looking for product info weekly

The most common daily activities on smart devices included Web searches, app use and social networking, according to a recent online survey of more than 600 AccentHealth viewers. While product info searches are reported to a lesser extent for daily use, 72% of smart-device users reported conducting that activity at least weekly — making it fourth ranked in terms of usage frequency.

The most common daily activities on smart devices included Web searches, app use and social networking, according to a recent online survey of more than 600 AccentHealth viewers. While product info searches are reported to a lesser extent for daily use, 72% of smart-device users reported conducting that activity at least weekly — making it fourth ranked in terms of usage frequency.

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March 12, 2013
Web search very common among smart-device users

Web searches, app usage and product information searches top the charts for smart device usage, according to a recent online survey of more than 600 AccentHealth viewers. As many as 91% of smart-device users visited a search engine over the past 30 days, while 85% reported using an app and 83% searched for a product.

Web searches, app usage and product information searches top the charts for smart device usage, according to a recent online survey of more than 600 AccentHealth viewers. As many as 91% of smart-device users visited a search engine over the past 30 days, while 85% reported using an app and 83% searched for a product.

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March 11, 2013
One-in-three consumers shop mostly online

While retail stores remain the top shopping destination, nearly one-third of consumers (29%) report they do most shopping online, according to a recent online survey of more than 600 AccentHealth viewers. Sixty-nine percent of consumers still identify with the in-store shopping experience.

While retail stores remain the top shopping destination, nearly one-third of consumers (29%) report they do most shopping online, according to a recent online survey of more than 600 AccentHealth viewers. Sixty-nine percent of consumers still identify with the in-store shopping experience.

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March 8, 2013
Docs outweigh smart device research for Rx intel, but mobile is mecca for savvy shoppers

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store.

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store. However, consumers are more likely to research their next TV on their mobile device than their prescription medication. According to AccentHealth VP market research, Natalie Hill, "When it comes to medical treatment, healthcare professionals remain the most trusted source for information.

February 26, 2013
Baby boomers most likely to research supplements online

Those ages 55 years and older are significantly more likely to use the Internet for information on vitamins as compared with younger shoppers, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Additionally, respondents ages 55-plus years are more likely than younger individuals to consult a doctor or pharmacist and read magazines for vitamin information.

Those ages 55 years and older are significantly more likely to use the Internet for information on vitamins as compared with younger shoppers, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Additionally, respondents ages 55-plus years are more likely than younger individuals to consult a doctor or pharmacist and read magazines for vitamin information.

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February 25, 2013
Age, gender play significant role in VMS use

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years.

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years. Almost 3-in-4 women surveyed supplement their diets (74%) vs. 65% of men, and 81% of consumers over 55 years reported supplementing vs. 72% of consumers between the ages of 35 years and 54 years.

February 25, 2013
Baby boomers seek second opinion on supplement use

Survey participants older than 55 years were more likely to seek multiple sources of dietary supplement information (33%) as compared with younger shoppers (25%), according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Referencing multiple sources for vitamin information suggests greater interest in the topic.

Survey participants older than 55 years were more likely to seek multiple sources of dietary supplement information (33%) as compared with younger shoppers (25%), according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Referencing multiple sources for vitamin information suggests greater interest in the topic.

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February 22, 2013
Primary care physicians 'go-to' source on supplements

While pharmacists are reported as the primary source of information on OTCs, doctors are the ‘go-to’ on vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Two-in-5 survey participants reported that they were primarily given information about their supplements from their doctor, followed by 28% who received that information from a friend or relative, and 18% who researched their supplements online.

While pharmacists are reported as the primary source of information on OTCs, doctors are the ‘go-to’ on vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Two-in-5 survey participants reported that they were primarily given information about their supplements from their doctor, followed by 28% who received that information from a friend or relative, and 18% who researched their supplements online.

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February 21, 2013
Women, baby boomers supplement more often

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

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February 19, 2013
Almost 3-in-4 consumers supplement

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. The most likely to report supplement use included women and all consumers older than 55 years.

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. The most likely to report supplement use included women and all consumers older than 55 years.

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January 17, 2013
Half of consumers will seek alternative brands at shelf

If the OTC products for which they were looking were not on the shelf, half would switch to another product, with 30% looking for an alternative product and 20% asking the pharmacist for an alternative solution, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, 42% of respondents are observed to be product loyalists and would seek the OTC out at another retailer.

If the OTC products for which they were looking were not on the shelf, half would switch to another product, with 30% looking for an alternative product and 20% asking the pharmacist for an alternative solution, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, 42% of respondents are observed to be product loyalists and would seek the OTC out at another retailer.

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