Content about Panax

May 18, 2012

The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

NEW YORK — The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

Claims at issue included:

  • “Add Lib is an all natural supplement for women to feel better physically, mentally and emotionally — a holistic approach to sustain energy and reduce anxiety — so you can fall in love with life again.”;