Content about PMA

February 1, 2011

As photo processing continues to evolve, retailers are finding new ways to make the department profitable. Bing Liem, VP sales for Fujifilm North America, said retailers need to re-evaluate their existing on-site photo business.


As photo processing continues to evolve, retailers are finding new ways to make the department profitable. Bing Liem, VP sales for Fujifilm North America, said retailers need to re-evaluate their existing on-site photo business.


“It’s critical to maximize the use of existing assets,” he said. New product offerings, such as posters, folded cards, calendars and books, help maximize the value of the category, Liem said.