Content about PLAINS

April 5, 2013

Merz on Friday announced the introduction of new packaging for its Mederma Stretch Marks Therapy that "addresses major retail challenges."

WHITE PLAINS, N.Y. — Merz on Friday announced the introduction of new packaging for its Mederma Stretch Marks Therapy that "addresses major retail challenges."

According to Merz, Mederma Stretch Marks Therapy has one retail facing, is usually on the bottom shelf and is housed among a disparate array of skin care products, all with heavy blocking. It also has a $40 price tag, which is higher than most drug store products, and which also earns it security devices like Lucite keepers and spiders in some stores.

January 4, 2013

The March of Dimes is launching a campaign to encourage expectant mothers to take folic acid to prevent birth defects, the group said Friday.

WHITE PLAINS, N.Y. — The March of Dimes is launching a campaign to encourage expectant mothers to take folic acid to prevent birth defects, the group said Friday.

The group announced national Folic Acid Awareness Week, reminding pregnant women to take vitamin B. The vitamin is known to prevent birth defects like spina bifida and anencephaly, collectively known as neural tube defects. NTDs occur in the first few weeks following conception, often before a woman knows she is pregnant.

November 30, 2012

The new product pairs Sabra's Homestyle Medium Salsa and TOSTITOS Bite Size Rounds tortillas.

WHITE PLAINS, N.Y. — “Eating on the go doesn’t have to be a struggle,” is the sentiment from Sabra’s brand manager, Janice Greenwald, as the company unveiled a salsa and tortilla chip pack, the latest addition to their popular Grab N Go line.

Comprising of Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortillas, Sabra hopes this new product will be as popular as its Grab N Go cups of classic, roasted garlic and roasted red pepper hummus paired with pretzels that they’ve offered since 2005.

November 28, 2012

A new survey commissioned by The Dannon Company found that the majority of Americans understand the importance of digestive health and its link to overall well-being, the company announced Wednesday.

WHITE PLAINS, N.Y. — A new survey commissioned by The Dannon Company found that the majority of Americans understand the importance of digestive health and its link to overall well-being, the company announced Wednesday. While 93% of Americans agree that digestive health is closely linked to overall health and wellbeing, some may not always know the simple steps to help keep their digestive system on track.

November 5, 2012

Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.


WHITE PLAINS, N.Y. — Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.


October 29, 2012

Sabra Dipping Co., the country's leading hummus manufacturer, has introduced a new flavor of its Garden Variety Hummus — Asian Fusion.

WHITE PLAINS, N.Y. – Sabra Dipping Co., the country's leading hummus manufacturer, has introduced a new flavor of its Garden Variety Hummus — Asian Fusion.

Inspired by Asian cuisine, the new flavor of hummus incorporates the flavors of ginger and sesame, and is topped with crunchy carrots and peppers.

July 18, 2012

For nearly 30 years, Kmart has been helping to improve the health of babies in partnership with the March of Dimes and, in 2012, the retailer raised $8 million to benefit the organization, bringing Kmart’s total contribution throughout the partnership to $106 million.

WHITE PLAINS, N.Y. — For nearly 30 years, Kmart has been helping to improve the health of babies in partnership with the March of Dimes and, in 2012, the retailer raised $8 million to benefit the organization, bringing Kmart’s total contribution throughout the partnership to $106 million.

Kmart, which is a subsidiary of Sears Holdings, has made working on behalf of the health and wellness of children a company-wide effort involving management, associates and customers throughout all the company's in-store activities and events.

July 12, 2012

Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.

WHITE PLAINS, N.Y. — Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.

Among the changes, each SKU has the pill form embossed and anchors the design at the bottom of the pack. A mix of spot and matte varnish provides depth, dimension and interest on shelf.

June 13, 2012

Heineken USA has launched a Mexican dark beer across seven markets in California and Texas.

WHITE PLAINS, N.Y. — Heineken USA has launched a Mexican dark beer across seven markets in California and Texas.

Indio, which has been brewed and sold in Mexico since 1893, is a 12-oz. bottled dark beer that is known for its malt character and light caramel aroma, the company said. The beer now can be found in 6- and 12-packs at stores across Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

February 14, 2012

Mam has launched its personalized pacifier collection, a line of pacifiers that can feature the name, nickname or saying of one's choice right on the pacifier's front knob.

WHITE PLAINS, N.Y. — Mam has launched its personalized pacifier collection, a line of pacifiers that can feature the name, nickname or saying of one's choice right on the pacifier's front knob.

"Over the years, Mam USA has received countless requests for personalized pacifiers from parents around the globe," Mam USA SVP marketing Christine Poppy said. "Mam USA values the needs of our customers and we are excited to offer moms and dads a service that allows them to create the customized pacifiers they want without compromising safety or comfort."

January 30, 2012

A bottle designed to decrease colic symptoms among babies has entered the market.

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam's anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What's more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

January 19, 2012

Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

The company said its new Dannon Oikos Greek yogurt ad is part of a fully-integrated marketing campaign designed to emphasize its better-for-you position in the market. The ad will feature actor John Stamos, who appeared in a Dannon Oikos Greek yogurt last August.

December 23, 2011

Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

WHITE PLAINS, N.Y. — Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

Tank joins Heineken USA from General Electric, where she most recently led corporate relations for “Healthymagination” — GE’s $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

November 30, 2011

A new survey from Dannon released Wednesday revealed that Americans are more familiar than ever with probiotics.

WHITE PLAINS, N.Y. — A new survey from Dannon released Wednesday revealed that Americans are more familiar than ever with probiotics.

November 4, 2011

Skin care is hot, but Dairyface is cool — so cool that it lives in the fridge. Dairyface is a new line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin cells.

WHITE PLAINS, N.Y. — Skin care is hot, but Dairyface is cool — so cool that it lives in the fridge. Dairyface is a new line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin cells. It remains fresh in the refrigerator through a clearly indicated expiration date and is full of prebiotics and probiotics for the skin. The Dairyface collection includes five facial refreshers that are designed to be applied like a topical mask treatment. Each package contains two single-serving treatments for the suggested retail price of $19.95.

May 5, 2011

Hummus brand Sabra is looking to boost its portfolio by introducing new snacks.

WHITE PLAINS, N.Y. — Hummus brand Sabra is looking to boost its portfolio by introducing new snacks.

Sabra said it will be introducing a salsa line, which will include classic, southwestern style, home-style and chunky pico de gallo flavors; Greek yogurt veggie dips in roasted garlic, spinach and artichoke, sun dried tomato, and onion and fresh herbs varieties; and guacamole and new hummus flavors, including basil pesto and buffalo style blends.

The array of new products will be rolled out nationwide in the coming months.

April 26, 2011

Newcastle Brown Ale is unveiling a series of limited-edition brews that will be available throughout the year.

WHITE PLAINS, N.Y. — Newcastle Brown Ale is unveiling a series of limited-edition brews that will be available throughout the year.

The lineup includes ales that fit each season of the year:

  • Newcastle Summer Ale is a golden beer that offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish;

  • Newcastle Werewolf, naturally blood-red in color, is a distinct-tasting fall ale that produces a combination of sweet berry overtones and a sudden bite of bitterness;

April 19, 2011

Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian's Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.

March 16, 2011

Bayer HealthCare Pharmaceuticals on Tuesday announced it is working with the March of Dimes and television personality Vanessa Minnillo on a public health message to help educate all women of reproductive age about the importance of folate and folic acid through a national educational campaign called Girlfriends for Folate.

WHITE PLAINS, N.Y. — Bayer HealthCare Pharmaceuticals on Tuesday announced it is working with the March of Dimes and television personality Vanessa Minnillo on a public health message to help educate all women of reproductive age about the importance of folate and folic acid through a national educational campaign called Girlfriends for Folate.

DailyCandy.com also has committed to engaging its extensive membership of women to help spread the word about daily folate supplementation, Bayer said.

March 16, 2011

Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

March 4, 2011

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q-10, according to a ConsumerLab.com survey.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q-10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

February 7, 2011

Dannon has expanded its Activia line with a blend of low-fat yogurt, fruit pieces and low-fat crunchy granola.

WHITE PLAINS, N.Y. — Dannon has expanded its Activia line with a blend of low-fat yogurt, fruit pieces and low-fat crunchy granola.

New Activia Parfait Crunch contains 220 calories and 3 g of fat per 6-oz. container. Rolling out nationwide this month, Parfait Crunch will be available in strawberry and granola, mixed berry and granola, vanilla and granola, and peach and granola varieties.

Dannon's Activia yogurt contains a probiotic culture that helps regulate the digestive system, according to the company.

February 1, 2011

Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q10, according to a survey released Tuesday by ConsumerLab.com.

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q10, according to a survey released Tuesday by ConsumerLab.com.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

January 3, 2011

Reckitt Benckiser on Monday supplemented its Mucinex and Delsym cough-cold portfolio with the addition of Cepacol from Combe.

WHITE PLAINS, N.Y. — Reckitt Benckiser on Monday supplemented its Mucinex and Delsym cough-cold portfolio with the addition of Cepacol from Combe.

Combe also announced the completion of its cough-cold and skin care businesses to the British conglomerate, along with its foot care brand Odor-Eaters to personal care company Blistex.

September 26, 2010

No more scraping the mascara brush against the tube or wiping it off with a...

WHITE PLAINS, N.Y. —No more scraping the mascara brush against the tube or wiping it off with a tissue. U. Control Packaging’s LashControl is a squeezable mascara that enables you to regulate the amount of mascara product on the brush without the mess.

How it works: Hold the “flexible wiper” (the colored section of the tube) and unscrew the cap. Then squee ze the flexible wiper sleeve as you pull the brush from the tube, apply the mascara and then squeeze the brush clean to further lengthen and separate lashes.