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February 14, 2014

Overall online shopping rose 8% during the week before Valentine's Day compared with the same period in 2013. Growth was particularly strong in the categories of gifts (up 20%), apparel (up 17%) and health and beauty (up 15%), as well as department stores (34%) compared with the previous year.

WHITE PLAINS, N.Y. — Overall online shopping rose 8% during the week before Valentine's Day compared with the same period in 2013. Growth was particularly strong in the categories of gifts (up 20%), apparel (up 17%) and health and beauty (up 15%), as well as department stores (34%) compared with the previous year.

November 8, 2013

Dannon will partner with the American Diabetes Association to raise awareness about diabetes and the importance of a healthy, balanced diet.

WHITE PLAINS, N.Y. — Dannon will partner with the American Diabetes Association to raise awareness about diabetes and the importance of a healthy, balanced diet.

July 22, 2013

Kmart has raised more than $7.6 million this year for the March of Dimes, the mass merchandise retailer said in marking the 30th year of its funding commitment to the organization.

WHITE PLAINS, N.Y. — Kmart has raised more than $7.6 million this year for the March of Dimes, the mass merchandise retailer said in marking the 30th year of its funding commitment to the organization.

The retailer, owned by Sears Holdings, said it has raised almost $114 million in total for the infant health-focused group and is its largest corporate sponsor.

June 11, 2013

A new app for the iPhone allows users to have prints of their photos sent to the address of their choice or pick them up at CVS.

WHITE PLAINS, N.Y. — A new app for the iPhone allows users to have prints of their photos sent to the address of their choice or pick them up at CVS.

SmartPhoto Express includes features like selection of photos from the camera roll, selection of print size, editing and enhancement of photos, and multiple prints. The company said same-day pickup of photo prints was currently available at nationwide locations of the second-largest drug store chain in the United States.

May 30, 2013

Bic is bringing something new to the stationery aisle with its Bic Brite Liner Highlighter Tape, the only highlighter tape on the market, according to the company.

WHITE PLAINS, N.Y. — Bic is bringing something new to the stationery aisle with its Bic Brite Liner Highlighter Tape, the only highlighter tape on the market, according to the company. Available in yellow and pink, the fluorescent tape adds highlights without bleeding through paper and is erasable. Bic Brite Liner Highlighter Tape is available in a one-pack for less than $3 and in a two-pack for less than $5.

May 30, 2013

Syneron Beauty entered the oral care category last year with its Tanda Pearl Ionic Teeth Whitening System and now, Syneron Beauty has created the Pearl brand. Enter Pearl Brilliant White Ionic Teeth Whitening system — the first new, at-home teeth whitening technology to be cleared by the FDA in more than a decade, according to the company.

WHITE PLAINS, N.Y. — Syneron Beauty entered the oral care category last year with its Tanda Pearl Ionic Teeth Whitening System and now, Syneron Beauty has created the Pearl brand. Enter Pearl Brilliant White Ionic Teeth Whitening system — the first new, at-home teeth whitening technology to be cleared by the FDA in more than a decade, according to the company.

In a clinical study, the system was shown to whiten up to 10 shades after 50 minutes.

May 30, 2013

Little princesses will love the new Jelly Belly Disney Princess Line featuring the favorite Disney characters Ariel, Cinderella and Rapunzel.

WHITE PLAINS, N.Y. — Little princesses will love the new Jelly Belly Disney Princess Line featuring the favorite Disney characters Ariel, Cinderella and Rapunzel. Each 1-oz. package is filled with Jelly Belly's new Enchanted Mix, sparkling jelly beans in a selection of iridescent versions of the brand's popular berry blue, blueberry, bubble gum, cream soda, orange, sour apple and very cherry flavors. The 1-oz. bag size, which will ship in August, is a high-impulse purchase.

April 5, 2013

Merz on Friday announced the introduction of new packaging for its Mederma Stretch Marks Therapy that "addresses major retail challenges."

WHITE PLAINS, N.Y. — Merz on Friday announced the introduction of new packaging for its Mederma Stretch Marks Therapy that "addresses major retail challenges."

According to Merz, Mederma Stretch Marks Therapy has one retail facing, is usually on the bottom shelf and is housed among a disparate array of skin care products, all with heavy blocking. It also has a $40 price tag, which is higher than most drug store products, and which also earns it security devices like Lucite keepers and spiders in some stores.

January 4, 2013

The March of Dimes is launching a campaign to encourage expectant mothers to take folic acid to prevent birth defects, the group said Friday.

WHITE PLAINS, N.Y. — The March of Dimes is launching a campaign to encourage expectant mothers to take folic acid to prevent birth defects, the group said Friday.

The group announced national Folic Acid Awareness Week, reminding pregnant women to take vitamin B. The vitamin is known to prevent birth defects like spina bifida and anencephaly, collectively known as neural tube defects. NTDs occur in the first few weeks following conception, often before a woman knows she is pregnant.

November 30, 2012

The new product pairs Sabra's Homestyle Medium Salsa and TOSTITOS Bite Size Rounds tortillas.

WHITE PLAINS, N.Y. — “Eating on the go doesn’t have to be a struggle,” is the sentiment from Sabra’s brand manager, Janice Greenwald, as the company unveiled a salsa and tortilla chip pack, the latest addition to their popular Grab N Go line.

Comprising of Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortillas, Sabra hopes this new product will be as popular as its Grab N Go cups of classic, roasted garlic and roasted red pepper hummus paired with pretzels that they’ve offered since 2005.

November 28, 2012

A new survey commissioned by The Dannon Company found that the majority of Americans understand the importance of digestive health and its link to overall well-being, the company announced Wednesday.

WHITE PLAINS, N.Y. — A new survey commissioned by The Dannon Company found that the majority of Americans understand the importance of digestive health and its link to overall well-being, the company announced Wednesday. While 93% of Americans agree that digestive health is closely linked to overall health and wellbeing, some may not always know the simple steps to help keep their digestive system on track.

November 5, 2012

Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.


WHITE PLAINS, N.Y. — Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.


October 29, 2012

Sabra Dipping Co., the country's leading hummus manufacturer, has introduced a new flavor of its Garden Variety Hummus — Asian Fusion.

WHITE PLAINS, N.Y. – Sabra Dipping Co., the country's leading hummus manufacturer, has introduced a new flavor of its Garden Variety Hummus — Asian Fusion.

Inspired by Asian cuisine, the new flavor of hummus incorporates the flavors of ginger and sesame, and is topped with crunchy carrots and peppers.

July 18, 2012

For nearly 30 years, Kmart has been helping to improve the health of babies in partnership with the March of Dimes and, in 2012, the retailer raised $8 million to benefit the organization, bringing Kmart’s total contribution throughout the partnership to $106 million.

WHITE PLAINS, N.Y. — For nearly 30 years, Kmart has been helping to improve the health of babies in partnership with the March of Dimes and, in 2012, the retailer raised $8 million to benefit the organization, bringing Kmart’s total contribution throughout the partnership to $106 million.

Kmart, which is a subsidiary of Sears Holdings, has made working on behalf of the health and wellness of children a company-wide effort involving management, associates and customers throughout all the company's in-store activities and events.

July 12, 2012

Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.

WHITE PLAINS, N.Y. — Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.

Among the changes, each SKU has the pill form embossed and anchors the design at the bottom of the pack. A mix of spot and matte varnish provides depth, dimension and interest on shelf.

June 13, 2012

Heineken USA has launched a Mexican dark beer across seven markets in California and Texas.

WHITE PLAINS, N.Y. — Heineken USA has launched a Mexican dark beer across seven markets in California and Texas.

Indio, which has been brewed and sold in Mexico since 1893, is a 12-oz. bottled dark beer that is known for its malt character and light caramel aroma, the company said. The beer now can be found in 6- and 12-packs at stores across Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

February 14, 2012

Mam has launched its personalized pacifier collection, a line of pacifiers that can feature the name, nickname or saying of one's choice right on the pacifier's front knob.

WHITE PLAINS, N.Y. — Mam has launched its personalized pacifier collection, a line of pacifiers that can feature the name, nickname or saying of one's choice right on the pacifier's front knob.

"Over the years, Mam USA has received countless requests for personalized pacifiers from parents around the globe," Mam USA SVP marketing Christine Poppy said. "Mam USA values the needs of our customers and we are excited to offer moms and dads a service that allows them to create the customized pacifiers they want without compromising safety or comfort."

January 30, 2012

A bottle designed to decrease colic symptoms among babies has entered the market.

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam's anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What's more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

January 19, 2012

Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

The company said its new Dannon Oikos Greek yogurt ad is part of a fully-integrated marketing campaign designed to emphasize its better-for-you position in the market. The ad will feature actor John Stamos, who appeared in a Dannon Oikos Greek yogurt last August.

December 23, 2011

Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

WHITE PLAINS, N.Y. — Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

Tank joins Heineken USA from General Electric, where she most recently led corporate relations for “Healthymagination” — GE’s $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

November 30, 2011

A new survey from Dannon released Wednesday revealed that Americans are more familiar than ever with probiotics.

WHITE PLAINS, N.Y. — A new survey from Dannon released Wednesday revealed that Americans are more familiar than ever with probiotics.

November 4, 2011

Skin care is hot, but Dairyface is cool — so cool that it lives in the fridge. Dairyface is a new line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin cells.

WHITE PLAINS, N.Y. — Skin care is hot, but Dairyface is cool — so cool that it lives in the fridge. Dairyface is a new line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin cells. It remains fresh in the refrigerator through a clearly indicated expiration date and is full of prebiotics and probiotics for the skin. The Dairyface collection includes five facial refreshers that are designed to be applied like a topical mask treatment. Each package contains two single-serving treatments for the suggested retail price of $19.95.

May 5, 2011

Hummus brand Sabra is looking to boost its portfolio by introducing new snacks.

WHITE PLAINS, N.Y. — Hummus brand Sabra is looking to boost its portfolio by introducing new snacks.

Sabra said it will be introducing a salsa line, which will include classic, southwestern style, home-style and chunky pico de gallo flavors; Greek yogurt veggie dips in roasted garlic, spinach and artichoke, sun dried tomato, and onion and fresh herbs varieties; and guacamole and new hummus flavors, including basil pesto and buffalo style blends.

The array of new products will be rolled out nationwide in the coming months.

April 26, 2011

Newcastle Brown Ale is unveiling a series of limited-edition brews that will be available throughout the year.

WHITE PLAINS, N.Y. — Newcastle Brown Ale is unveiling a series of limited-edition brews that will be available throughout the year.

The lineup includes ales that fit each season of the year:

  • Newcastle Summer Ale is a golden beer that offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish;

  • Newcastle Werewolf, naturally blood-red in color, is a distinct-tasting fall ale that produces a combination of sweet berry overtones and a sudden bite of bitterness;

April 19, 2011

Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian's Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.