NEW YORK — Estée Lauder has developed through IdeaBank — a division of the BeautyBank organization within Estée Lauder — a new beauty brand to meet the unique needs of Asian skin.
The new Osiao brand will debut exclusively in Hong Kong with Lane Crawford at the Canton Road and Times Square locations, starting in mid-October. Simultaneously, the brand will launch with Cathay Pacific Airways, in which a tailored selection of products will be offered on their Hong Kong flights.
