Content about Oscar Mayer

March 6, 2014

Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon.

MADISON, Wis. — Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.

February 24, 2014

Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

May 14, 2013

Oscar Mayer announced the addition of five new hot dog innovations featuring bacon, sausage, chicken breast, lean and extra lean varieties available this summer.

MADISON, Wis. — Oscar Mayer announced this week the addition of five new hot dog innovations featuring bacon, sausage, chicken breast, lean and extra lean varieties available this summer.

Beginning in June, consumers nationwide will be able to purchase two Oscar Mayer hot dogs perfect for the summer grill, including the Bacon Dog and Smokies Smoked Sausages.

September 26, 2012

Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods' sodium reduction efforts reach across the company's North American product portfolio, including Kraft grated parmesan cheese, Breakstone's 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

  • Kraft original BBQ sauce, 40%;

September 7, 2012

The future North American grocery business of Kraft Foods will deliver steady and profitable top-line growth, consistent bottom-line growth and a superior dividend payout, according to the business's future executive team.

BOSTON — The future North American grocery business of Kraft Foods will deliver steady and profitable top-line growth, consistent bottom-line growth and a superior dividend payout, according to the business's future executive team.

May 15, 2012

Oscar Mayer has introduced a complete line of meat products that is free of artificial preservatives, flavors and colors.

MADISON, Wis. — Oscar Mayer has introduced a complete line of meat products that is free of artificial preservatives, flavors and colors.

Oscar Mayer Selects, which includes hot dogs, bacon and cold cuts, builds on the initial rollout of Oscar Mayer Selects hot dogs, which were introduced in 2010. This year, 50% of new Oscar Mayer products will have no artificial preservatives. What's more, the brand is looking to reduce the sodium content in its products by 20% across the entire portfolio by the year's end.

June 23, 2011

Oscar Mayer is shaking up lunchtime routines with new sandwich combinations.

MADISON, Wis. — Oscar Mayer is shaking up lunchtime routines with new sandwich combinations.