Content about Orkla Group

March 27, 2014

Sun Products Corp. announced the introduction of new all free clear Fabric Softener and Dryer Sheets, which will complement the company's all free clear detergent.

WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company's all free clear detergent. 

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to air a 30-second television commercial during Super Bowl XLVIII.

November 4, 2013

Unilever and Manchester United have inked a three-year regional partnership in South East Asia whereby Unilever will become the Club’s official personal care and laundry partner in nine countries, including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.

MANCHESTER, England — Unilever and Manchester United have inked a three-year regional partnership in South East Asia whereby Unilever will become the club’s official personal care and laundry partner in nine countries, including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.

A number of Unilever’s most popular personal care and laundry products, such as Clear, Omo and Rexona, will now carry the Manchester United crest.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

ENGLEWOOD CLIFFS, N.J. — Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

"Axe talks to our more than 1 million female social media fans every day," stated Rob Candelino, VP marketing for Unilever U.S. Skincare. "Axe Girls made it clear they wanted more than a bodyspray, so we delivered with the Anarchy For Her shower gels."

February 26, 2013

Sun Products' All Mighty Pacs laundry packs, Aquafresh Extreme Clean Pure Breath Action Paste, M&M's Brand Snack Mix, Reckitt Benckiser's Resolve All-Stains, Sun Products' Surf Liquid Laundry Detergent and GlaxoSmithKline's Tums Freshers were among the winners of Product of the Year USA's recently announced top products for 2013, the group said.

NEW YORK — Sun Products' All Mighty Pacs laundry packs, Aquafresh Extreme Clean Pure Breath Action Paste, M&M's Brand Snack Mix, Reckitt Benckiser's Resolve All-Stains, Sun Products' Surf Liquid Laundry Detergent and GlaxoSmithKline's Tums Freshers were among the winners of Product of the Year USA's recently announced top products for 2013, the group said.

The named products were the result of a vote among 50,000 consumers.

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

April 25, 2012

Axe has added an item to its shower product range.

ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.

Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys' minds and bodies, the company said.

February 16, 2012

Unilever has introduced a U.K. facial skin care brand to the U.S. market with the launch of Simple Sensitive Skin Experts.

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced a U.K. facial skin care brand to the U.S. market with the launch of Simple Sensitive Skin Experts.

The brand’s debut in the United States and Canada is marked by the unveiling of 13 facial skin care items, making it the only mass facial skin care line specifically for those with sensitive skin, Unilever stated.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

ENGLEWOOD CLIFFS, N.J. — A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

The new Anarchy fragrance for him has a matching, limited-edition fragrance for her. Anarchy For Him and For Her mark the first-ever pair of body sprays to launch at the same time in mass market retail stores.

November 4, 2011

Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia.

SUPPLIER NEWS — Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia. Unilever initially is acquiring 82% of Concern Kalina for approximately €390 million (U.S. $537 million). The acquisition is subject to regulatory approvals and is expected to be completed by the end of 2011.


September 12, 2011

Brynwood Partners VI announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico, as well as the rights to the Rave brand and marketing rights worldwide.

SUPPLIER NEWS — Brynwood Partners VI announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico, as well as the rights to the Rave brand and marketing rights worldwide. Unilever has retained the rights to the Alberto VO5 brand outside the United States and Puerto Rico. 


August 24, 2011

Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

GREENWICH, Conn. — Brynwood Partners VI L.P. has announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, has signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico; as well as the rights to the Rave brand and marketing rights worldwide.

Unilever has retained the rights to the Alberto VO5 brand outside the United States and Puerto Rico.

March 15, 2011

Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.

ENGLEWOOD CLIFFS, N.J. — Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

November 16, 2010

The European Commission has approved the sale of Sara Lee's global body care and European...

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee's global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.

June 22, 2010

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

March 9, 2010

Solazyme, a renewable oil and bioproducts company, has inked a research and development agreement with...

February 10, 2010

Unilever's chief marketing officer Simon Clift, who has been credited with Axe's success, is stepping...

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New Item!"

This two-sided tool is designed to be used with Axe Shower Gel. The scrub side helps to smooth rough spots like elbows and heels. The soft mesh side will build a gentle lather to clean the entire body.

October 7, 2007

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...