Content about Oreo

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


NORTHFIELD, Ill. — More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

NORTHFIELD, Ill. — Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

EAST HANOVER, N.J. — After news spread that the Triple Double Oreo was coming to store shelves nationwide, Oreo officially has launched its latest creation.

Triple Double Oreo, a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream, is available nationwide at grocery stores for a suggested retail price of $4.19 per package. One serving (or one cookie) is 100 calories and touts a total of 4.5-g of fat.

EAST HANOVER, N.J. — SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

The brand, which is owned by Kraft Foods, said the latest SnackWell's treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell's treats as devil's food cookie cakes and creme sandwich cookies, will feature new and modern packaging.

The new SnackWell's products made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.

NEW YORK — Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.