Content about Oreo

March 12, 2014

Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people.

DEERFIELD, Ill. — Mondelez International, a snack industry leader whose portfolio includes such brands as Oreo and Nabisco, announced a plan to improve the well-being of our planet and people. The "Call for Well-Being" strategy seeks to broaden the reach and impact of the company's programs. It will start with new global nutrition targets across its product mix, the company said.

February 4, 2013

Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

EAST HANOVER, N.J. — Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

The premiere of Oreo "Whisper Fight," which is the brand's first time advertising during the Super Bowl, kicked off a two-month program that focuses on the long-standing disagreement dividing Oreo fans — which part of an Oreo is the best, the cookie or the creme?

November 15, 2012

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year.

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


August 13, 2012

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

May 23, 2012

More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

NORTHFIELD, Ill. — More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

May 4, 2012

Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

NORTHFIELD, Ill. — Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

Oreo grew double digits in North America during first quarter 2012 and nearly 40% in Europe and developing markets, the company said. Sales of Oreo also grew nearly 25% in 2011, Kraft Foods said.

February 28, 2012

Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

NORTHFIELD, Ill. — Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

January 4, 2012

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

 

January 3, 2012

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 26, 2011

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

NEW YORK — In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

Among 5,077 U.S. consumers ages 8 to 24 years — which presented 121 brands to 8- to 12-year-olds and 167 brands among 13- to 24-year-olds — Harris Interactive found that Apple brands ranked highest among the categories of computers, tablets, and mobile phones.

October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

September 7, 2011

Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

NORTHFIELD, Ill. — Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

August 17, 2011

After news spread that the Triple Double Oreo was coming to store shelves nationwide, Oreo officially has launched its latest creation.

EAST HANOVER, N.J. — After news spread that the Triple Double Oreo was coming to store shelves nationwide, Oreo officially has launched its latest creation.

Triple Double Oreo, a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream, is available nationwide at grocery stores for a suggested retail price of $4.19 per package. One serving (or one cookie) is 100 calories and touts a total of 4.5-g of fat.

June 16, 2011

First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

EAST HANOVER, N.J. — First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

The latest Oreo innovation, called the Oreo Triple Double, is a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream. Oreo Triple Double cookies are hitting store shelves this summer, the company confirmed.

May 2, 2011

SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

EAST HANOVER, N.J. — SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

The brand, which is owned by Kraft Foods, said the latest SnackWell's treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell's treats as devil's food cookie cakes and creme sandwich cookies, will feature new and modern packaging.

The new SnackWell's products made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.

February 17, 2011

It seems that Facebook users love Oreo.

EAST HANOVER, N.J. — It seems that Facebook users love Oreo.

December 9, 2010

Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.

NEW YORK — Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.

August 5, 2010

Kraft Foods experienced an increase in its net revenue, thanks to its acquisition of Cadbury...

June 6, 2010

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

May 12, 2010

Kraft Foods highlighted more than 30 new products at the 2010 Food Marketing Institute Show...