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April 7, 2011

Wrigley is packing a new type of gum in its "down under" market.

NEW YORK — Wrigley is packing a new type of gum in its "down under" market.

The company launched in Australia and New Zealand new Extra Professional Calcium, a sugar-free line of gum that contains microgranules that are designed to whiten teeth and feature added calcium. The company said that chewing Extra gum products stimulated saliva, which contains more bicarbonate, calcium and phosphate to help remineralize tooth enamel.

March 21, 2011

Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

CHICAGO — Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

Through MyExtra, which can be accessed at MyExtraGum.com, gum enthusiasts can take advantage of the custom-packaging offering with the brand's Slim Packs variety, which contains 15 sticks of Extra sugar-free gum and is available in Extra peppermint, spearmint and sweet watermelon flavors.

January 10, 2010

Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated...

PARSIPPANY, N.J. —Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated to be up 11% this year, according to the National Confectioners Association.

One of the latest must-have new products is Cadbury’s Trident Layers, a sugarless gum that marries bold flavors and textures for a unique flavor blend. The dual-flavor gum combines two real-fruit tastes with a visible soft middle layer infused with real-fruit flavor.