Content about Oral hygiene

BUENA PARK, Calif. — Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

The ADA Council on Scientific Affairs' acceptance of FireFly is based on its findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed.

NEW YORK — Stephen Patrick late Friday announced his retirement as CFO of Colgate-Palmolive, effective Jan. 1.

Patrick, who has been working with the company since 1982 and has been CFO for 14 years, will be succeeded by 33-year Colgate veteran Dennis Hickey, VP and corporate controller. Patrick will assume the role of vice chairman until March 2011.

WINTER PARK, Fla. — Recent live demonstrations at 51 select drug stores nationwide proved successful for Colgate-Palmolive’s Colgate Total brand, according to promotional and marketing company Cosmetic Promotions.


CINCINNATI — Crest Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the new Pros in the Profession award program. The brand also has introduced the new Clinical Pro-Health System for gingivitis.

Throughout the year, Crest Oral-B will reward five professionals, as nominated by their peers, who make an impact on patients and work for the oral health cause.

WESTPORT, Conn. Many active diabetes managers have not changed their oral care habits since being diagnosed, despite the fact they are at higher risk for developing serious complications from poor oral hygiene, according to a study by dLife, a multimedia network serving the diabetes community, and market research firm SoundView Research.

Furthermore, more than half of active diabetes managers surveyed had not been advised by their dentists to take extra care to brush, floss or rinse daily.

CINCINNATI Procter & Gamble's Crest has announced the introduction of its new Crest Pro-Health Complete Rinse with fluoride.

Crest Pro-Health Complete Rinse promises to provide six benefits in one: rebuild enamel, help prevent cavities, clean teeth and gums, kill bad breath germs, and freshen breath.

SILVER SPRING, Md. The Food and Drug Administration on Tuesday issued warning letters to three companies that manufacture and market mouth rinse products with claims that they remove plaque above the gum line or promote healthy gums. According to the FDA, these claims suggested the products are effective in preventing gum disease when no such benefit has been demonstrated.

Warning letters were sent to: Johnson & Johnson (Listerine total care anti-cavity mouthwash), CVS (CVS complete care anti-cavity mouthwash), and Walgreens (Walgreen mouth rinse full action).

TORONTO Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the first and only toothpaste clinically proven to deliver instant and lasting sensitivity relief, according to the company.

The toothpaste is made with the company's patented Pro-Argin formula, a technology that plugs the channels that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.