Content about Oral hygiene

SCOTTSDALE, Ariz. — Former Colgate-Palmolive executive and industry veteran Norm Loringer died on April 28 surrounded by family at his home in Scottsdale, Ariz., according to an obituary that ran in the Arizona Republic. He was 69.

NEW YORK — Colgate announced on Thursday that North American net sales rose 5.5% as new product launches, such as Colgate Optic White mouthwash, helped drive volume growth and market share gains in the United States.

North America, which accounts for 18% of company sales, posted a net sales increase of 5.5%. Organic sales also rose 5.5% during the quarter.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also has dye-free, multi-height bristles to clean between teeth and along the gum line.

CHICAGO — Sunstar Gum has introduced a new size of Proxabrush Go-Betweens Cleaners to help consumers prevent periodontal disease.

BUENA PARK, Calif. — Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

The company said Firefly Fluoride Foam Toothpaste — along with the new FireFly Ready Go Brush — is designed to take the drudgery and mess out of brushing. The light, foamy formula flushes out bacteria and gets hard-to-reach spots, which the company said would appeal to children who wear braces.

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

According to research released from Mintel in August 2012, only 10% of those looking for brighter smiles took a seat in the dentist chair for a professional whitening service. What's interesting is that according to the findings, 41% of respondents said they had tried to whiten their teeth in the prior 12 months using toothpaste, while 17% had tried at-home mouthwash and 15% tried OTC whitening strips.

EWING, N.J. — Church & Dwight Co., the maker of Arm & Hammer, has announced that pop sensation One Direction is joining the Arm & Hammer Tooth Tunes branded products family.

Two new Arm & Hammer Tooth Tunes toothbrushes will be available, each featuring a single from One Direction:

CINCINNATI — Oral-B announced today the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

MARYVILLE, Tenn. — DenTek has created the new Scrub Betweens dental pick to help remove plaque and food particles that get between teeth.

The new Scrub Betweens is a soft scrubbing dental pick with thousands of microbristles. The micro toothbrush-like scrubbing tip glides between teeth, even in hard to reach back teeth, making it easier to remove food particles and reduce plaque build-up, which can lead to tooth decay and gum disease.

SAN DIEGO — Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

CINCINNATI — Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

Through the partnership, Oral-B is offering 374 O readers the opportunity to try out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience.

FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes. 

Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.