Content about Optimization

January 6, 2012

Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, has announced that grocer A&P has chosen Galleria to help optimize its merchandising strategy and improve the customer experience within its more than 300 Northeast and Mid-Atlantic stores.

CHICAGO — Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, has announced that grocer A&P has chosen Galleria to help optimize its merchandising strategy and improve the customer experience within its more than 300 Northeast and Mid-Atlantic stores.

A&P will roll out several of Galleria’s solutions throughout its family of supermarkets.

January 4, 2012

Grocery chain K-VA-T Food Stores has adopted Revionics' price-optimization systems, the 104-store chain said Wednesday.

ABINGDON, Va. — Grocery chain K-VA-T Food Stores has adopted Revionics' price-optimization systems, the 104-store chain said Wednesday.

The company will deploy Revionics' Price Optimization and Promotion Optimization, which includes category planning tools, weekly price maintenance capabilities and optimized prices.

March 4, 2011

A funny thing happened on the way to the cash register. A coveted diabetic shopper intent on saving money saw promotions that resonated with value. She was hooked.

On this trip, promotions influenced her to expand her basket from just insulin to related care items, foot cream and a sugar-free treat. It was as if the retailer and suppliers completely understood her daily regimen, lifestyle, shopping behaviors, willingness to spend and purchase triggers. Indeed, they did.

How? They mastered the process of promotion optimization.

February 23, 2011

The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.

CHICAGO — The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.