Content about Optics

April 12, 2013

Early last week the National Advertising Division recommended that Bausch + Lomb modify or discontinue certain claims made in an advertorial context that refer to Alcon Laboratories' Opti-Free RepleniSH contact lens solution.

NEW YORK — Earlier this week the National Advertising Division recommended that Bausch + Lomb modify or discontinue certain claims made in an advertorial context that refer to Alcon Laboratories' Opti-Free RepleniSH contact lens solution.

January 14, 2013

Tria Beauty, a provider of light-based skin care solutions, has announced the launch of the Tria Hair Removal Laser 4X.

DUBLIN, Calif. — Tria Beauty, a provider of light-based skin care solutions, has announced the launch of the Tria Hair Removal Laser 4X.

The newest Tria Laser incorporates a pulse counter and treatment guide that improves compliance and helps users achieve dramatic hair reduction in less time, the company stated. The Tria Laser should be used every week for three months to achieve optimal results.

December 18, 2012

M-Edge — a leading designer of tablet, smartphone and e-reader accessories — on Tuesday launched an expanded line of cases for iPhone 5.

ODENTON, Md. — M-Edge — a leading designer of tablet, smartphone and e-reader accessories — on Tuesday launched an expanded line of cases for iPhone 5. The new cases are now available at MEdgeStore.com, as well as at nationwide retailers, including Best Buy, Target and Staples.

December 4, 2012

Bausch + Lomb recently introduced a new consumer-preferred cap design across its Renu multi-purpose contact lens solution brand.

CHICAGO — Bausch + Lomb recently introduced a new consumer-preferred cap design across its Renu multi-purpose contact lens solution brand. 

The design and overseal snap provides for an added ease of use, the company stated.  

The Renu brand in July celebrated 25 years on the shelf. First introduced in 1987, the brand helped revolutionize the contact lens solution category as a daily, single-bottle contact lens care regimen.

May 30, 2012

Nicole by OPI is launching new fall shades of nail lacquer exclusively at Target this fall.

NEW YORK — Nicole by OPI is launching new fall shades of nail lacquer exclusively at Target this fall.

“Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” stated Suzi Weiss-Fischmann, Nicole by OPI EVP and artistic director. “Not only do the shades add the final touch to runway trends, the shimmery finish [also] adds elegance and depth to these trendy colors.”

The richly pigmented formulas come in shimmering shades of deep blue, gold, purple, mauve and green.

March 21, 2012

Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

EL MONTE, Calif. — Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

The product, which helps flush out such eye irritants as pollen, dust and smoke, will be featured across the "Mommy Blog" circuit and in such print publications as Prevention, Redbook and Allergies Today.

The company also is circulating a 15-second spot featured on YouTube here.

February 3, 2012

A study on Bausch + Lomb's Biotrue multipurpose contact lens solution published in the January edition of the journal Eye & Contact Lens: Science & Clinical Practice found that the solution can help improve eye health.

PHILADELPHIA — A study on Bausch + Lomb's Biotrue multipurpose contact lens solution published in the January edition of the journal Eye & Contact Lens: Science & Clinical Practice found that the solution can help improve eye health.

January 7, 2011

Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

LAS VEGAS — Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

The Polaroid Grey Label initially will feature a trio of products that include:

  • The GL10 instant mobile printer, available in May at a retail price of $149.99, gives users the instant printing experience with Polaroid's Zink Zero Ink technology, making photo printing mess-free. Polaroid also will roll out Zink photo paper for the printer as well;

July 18, 2010

Between lens solutions, eye drops, and related nutritionals and accessories, eye care represents $1 billion...

March 18, 2010

Bausch & Lomb on Friday announced the relaunch of Renu Fresh multi-purpose contact lens solution...

January 10, 2010

Energizer announced Dec. 8, 2009, that the Flashlight Standards Committee developed a set of flashlight...

January 5, 2010

Global eye health company Bausch and Lomb unveiled its redesigned company logo and icon. Both...

November 5, 2007

L’Oreal Paris has launched for fall two new eye products for its HIP High Intensity...