Content about Online social networking

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

July 19, 2012

Foursquare, the mobile application that helps users and their friends "make the most of where [they] are," has expanded to offer updates from the businesses where users are loyal customers.

NEW YORK — Foursquare, the mobile application that helps users and their friends "make the most of where [they] are," has expanded to offer updates from the businesses where users are loyal customers.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

DENVER — Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

Social media is about engaging the end-consumer in an interactive dialogue, more than it is about accumulating “likes.”

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

HERSHEY, Pa. — Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

May 16, 2012

Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


Social media opens many new opportunities for healthcare organizations to engage consumers and is changing the nature of healthcare interaction, according to a new report by Pricewaterhouse­Coopers’ Health Research Institute.


May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

REDWOOD SHORES, Calif. — A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

April 25, 2012

Schick Intuition is seeking to make women's lives easier through a new program launched via the brand's Facebook page.

SHELTON, Conn. — Schick Intuition is seeking to make women's lives easier through a new program launched via the brand's Facebook page.

"The Simplicity Project" — which offers consumers simplicity tips and tools, savings and more — stems from a recent survey conducted by Schick Intuition and Wakefield Research that underscored the need for women to simplify their lives.

April 23, 2012

Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand's Keratin Infusion line.

NEW YORK — Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand's Keratin Infusion line.

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

March 20, 2012

Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

ATLANTA — Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

The application, which is integrated into Walgreens' Facebook page, gives Walgreens nearly 2 million followers convenient access to an interactive portal containing health information and resources.

March 16, 2012

As part of its official sponsorship of the Rock 'n' Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

HACKETTSTOWN, N.J. — As part of its official sponsorship of the Rock 'n' Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

March 1, 2012

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

SEATTLE — Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

February 8, 2012

One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

DEERFIELD, Ill. — One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

Walgreens said its "Play Cupid" campaign, developed by Digitas, incentivizes social sharing with Valentine's Day-themed mobile and printable offers and coupons that are redeemable in stores. As part of the coupon incentive, the app allows Facebook users to match up their friends and place their pictures in a custom scene.

January 25, 2012

In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

January 13, 2012

Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens." According to Twitter, Walgreens tweeted 126 times on Thursday.

NEW YORK — Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens."

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

December 6, 2011

Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

ROCHESTER, N.Y. — Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid's Facebook page to download coupons for such items as beauty items, men's grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


November 28, 2011

Shoppers Drug Mart is looking to help customers that are in search of the perfect gift this holiday season through a new Facebook application.

TORONTO — Shoppers Drug Mart is looking to help customers that are in search of the perfect gift this holiday season through a new Facebook application.

The Shoppers Drug Mart Holiday app allows customers to find the right gift for a Facebook friend and produces results based on the person's interests. A link to the app is hosted on the "Gifts Made Easy" page on the Shoppers Drug Mart website.

Gifts range in price from below $25 to above $50, according to the website.

October 24, 2011

Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

COLLEGEDALE, Tenn. — Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

Sunbelt said that its "Ka-Pink" social media campaign encourages Facebook fans to change their profile photos to one of three pink-themed superhero bodies. For every Facebook fan who "ka-pinks" their photo, Sunbelt also will donate $1 to the NBCF.

October 14, 2011

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

(THE NEWS: Study: Online marketing drives 21% in-store sales lift. For the full story, click here.)

September 22, 2011

Walgreens is celebrating Halloween with a new Facebook contest.

DEERFIELD, Ill. — Walgreens is celebrating Halloween with a new Facebook contest.