Content about Olay

CINCINNATI — Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.

As expected, the facial anti-aging segment continues to experience overall growth as women continue their quest for the fountain of youth in a bottle.

Such brands as Olay Regenerist Micro-Sculpting and Garnier Nutritioniste Ultra-Lift enjoyed strong growth as beauty mavens sought to banish fine lines and wrinkles.

Among such brands as Olay, L’Oréal and Neutrogena, Bio-Oil held its ground and saw an 18% sales boost for the 12 weeks ended Jan. 23, according to SymphonyIRI Group.

NEW YORK —In an effort to drive awareness and product trials, Procter & Gamble brought to New York in late October an interactive pop-up store, highlighting such brands as Tide, Crest and Olay.

The store, which was open to the public from Oct. 22 to 31 and located at 101 West 57th St. near Sixth Avenue, was part of P&G’s multipronged “Have You Tried This Yet?” campaign.

When browsing the pop-up store, consumers found a variety of interactive stations, including but not limited to:

NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

(Click here to view photos of P&G's New York pop-up store.)

NEW YORK Beauty shoppers love to hear what editors and beauty addicts have on their must-have list, so it is most fitting that Target has dedicated an endcap to a handful of award-winning products.

The endcap features a sampling of CoverGirl products for lips, eyes and face that have landed awards from Allure, Redbook, CEW and InStyle.

CINCINNATI Skin care brand Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity brand ambassador.

Underwood joins a list of well-known Olay brand ambassadors around the world, including actress Maggie Cheung in greater China, singer and actress Lucero in Latin America and actress Thandie Newton in the United Kingdom.