Content about Olay

This ain't your mother's Olay. That's essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January. To learn more about this unprecedented launch for Olay, DSN talked with Janine Miletic, associate marketing director for Olay Global.

DSN: What is the importance of the Olay Fresh Effects launch?

The March/April 2013 Allergy Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Claritin-D, Allegra-D, Zyrtec-D, Benadryl-D, Advil Allergy and Congestion Relief, UrgentRx Allergy Attack, Hyland's Seasonal Allergy Relief, Similasan's Nasal Allergy Relief and Boiron's Sabadil.

NEW YORK — Olay, a Proctor & Gamble company, is holding a special online contest that seeks ideas and proposals to reinvent its Olay Pro-X line of skin care products.

Idea proposals can address any number of categories, including: the Pro-X story and how and where it is presented; the existing products and ideas on new Pro-X products; the packaging and the labeling; the Olay Pro-X shopping experience, whether it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as long as it makes Pro-X more appealing to women.

The January/February 2013 Vitamins & Supplements Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum, One-A-Day, NatureMade, VitaFusion, Alive, VirMax-T, MoveFree, Bioglan and Voots products.

Click here for the complete guide.

CINCINNATI, OH — To help women counteract age-related changes to their hair, Proctor & Gamble has announced a new line of Pantene products designed to improve the strength and diameter of their hair. A result of significant clinical research, P&G will offer shampoo, conditioner, a masque and a thickening treatment in their new Pantene Age-Defy line.

CINCINNATI — Procter & Gamble has named a new head of its Connect+Develop program, which has brought consumers a series of breakthrough products, including Olay Regenerist.

Laura Becker will lead P&G’s global business development group, responsible for empowering and driving Connect+Develop open innovation work across the company and around the world. A 22-year P&G veteran, who has worked in a range of areas across the company, Becker brings a depth of business and strategic-development expertise to GBD.

CINCINNATI — Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

Wieber will join fellow teammate Alicia Sacramone as P&G Beauty ambassador, expanding on her existing partnership with P&G and the company's sponsorship of Team USA during the London 2012 Olympic Games.

The May/June 2012 Skin/Itch Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Bio-Oil, AmLactin, Cetaphil Daily Advance, Zim's Crack Creme, Olay Advanced Healing, Curel Itch Defense, Benadryl Itch Relief Spray, Cortizone 10 and Neopsporin Eczema Essentials.

Click here for the complete guide.

CINCINNATI — Procter & Gamble announced that its Olay brand is looking to recognize 1 million moms by Mother's Day through a new Facebook campaign.

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.

MINNEAPOLIS — Target has announced new beauty exclusives that are hitting shelves for fall 2011.

Hair accessories brand Goody is bringing exclusively to Target in October its fall Regency collection, which features 32 pieces, including headbands, hairpins, clips and elastics. Prices range from $2.19 to $8.99.

Highlights of new offerings include:

• Ruched Flower Salon Clips ($5.99)

• Infinity Beaded Head Wrap ($6.99)

• Metal Flower Salon Clip ($6.99)


With more than half of women in the United States between the ages of 25 and 58 years battling some form of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have experienced an uptick at food, drug and mass. The sales trend is likely to continue as manufacturers continue to develop formulas to battle adult acne.