Content about Odor

NEW YORK — The maker of Crystal Body Deodorant has announced the introduction of its latest addition to its portfolio of men’s natural odor-fighters — Rock Deodorant Stick.

The new stick takes the 24-hour odor-fighting power of Rock body spray into a wide, solid form for total coverage. It promises to naturally eliminate odor causing-bacteria with 100% mineral salt components without the use of aluminums, parabens and chemicals. The formula also promises to keep clothes free of stains.

CINCINNATI — Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

NEW YORK — Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

The Adidas Personal Care for Men Collection is designed to keep up with the modern man’s active lifestyle and is available across four product segments:

Body wash ($3.47): The Adidas Hair & Body 3 provides triple-action results: It cleanses, refreshes and conditions. It is available in three After Sport, Extra Fresh and Active Start scents.

PRINCETON, N.J. — Arm & Hammer has introduced a new type of cat litter that's aimed at busy cat owners who don't have time to clean the litter box every day.

New Ultra Last clumping cat litter contains Arm & Hammer baking soda-coated granules and special odor neutralizers that continuously eliminate even the worst litter box odors, the company said. It also creates rock solid clumps that give way for easy removal of the source of odors and the moisture activated fresh scent deodorizes the litter every time the cat uses the litter box.

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

CANYON, Calif. — Awakening Mineral Skin Care, whose products are sold at select Whole Foods Markets and specialty boutiques, has developed an espresso-based hand cream designed to suppress food odors while healing and hydrating skin.

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NEW YORK — Kitty litter brand Fresh Step has introduced a new product that combines natural pine shavings with the odor-control performance of activated carbon.

New Fresh Step Natural Scoop litter offers such great odor control ingredients as Fresh Step's traditional clay-based litter, but this time with the sustainability benefits of natural wood, the company said. The new product, Fresh Step said, also weighs significantly less than the company's clay-based litter — available in a 20-lb. box — in a bag that weighs 3.3 lbs.

IRVINE, Calif. — Killing footwear odor is simple with a new product from Solutions That Stick.

Flatliners, made from activated carbon fabric, are designed to absorb and neutralize odors. They hold onto shoes with an adhesive and should be changed about every three months or 3,000 miles, the company said.

One pair of Flatliners carries a price tag of $9.95 and can be purchased at SolutionsThatStick.com.

ATLANTA Consumers wanting to keep their homes smelling of fresh-cut trees during the holidays can look no further than ScentSicles, scented ornaments that make artificial trees, boughs and floral arrangements smell real throughout the holiday season.

Infused with pure fragrance oils, ScentSicles evoke holiday memories with three varieties, including douglas fir, blue spruce and white pine. ScentSicles also offer those that have allergies to real trees the ability to still enjoy the scent of Christmas.

BARRINGTON, Ill. OMI Industries, the manufacturer of odor abatement solutions, announced its sponsorship of the 2010-2011 Chicago Bears football season.

OMI Industries said its Fresh Wave brand will be part of an integrated marketing strategy that unites the football team with Fresh Wave. Everything from the Chicago Bears' locker rooms to the suites at Soldier Field will be outfitted with the eco-friendly Fresh Wave odor-eliminating solutions, OMI Industries said.