NEW YORK — The National Advertising Division last week recommended that Interhealth Nutraceuticals discontinue certain claims for the company’s Zychrome dietary supplements, products that are promoted for the management of insulin levels.
Print and internet claims made by Interhealth for its Zychrome chromium compound, also known as chromium dinicocysteinate, were challenged by Nutrition 21, the manufacturer of a competing product, Chromax, a chromium picolinate product. Interhealth had been making comparison claims against the supplement ingredient in Chromax.