Content about Oat

April 10, 2014

The Wild Oats brand will begin appearing on Walmart shelves this month as the retailer plans to offer 100 low priced organic dry grocery items.

BENTONVILLE, Ark. — The Wild Oats brand will begin appearing on Walmart shelves this month as the retailer plans to offer 100 low priced organic dry grocery items.

March 26, 2014

The Aveeno brand has debuted "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty.

SKILLMAN, N.J. — The Aveeno brand has debuted "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty. The first digital short is narrated by brand ambassador Jennifer Aniston and highlights the farm-to-formulation journey of the Aveeno brand's first Active Naturals ingredient — oat.

February 11, 2014

Nature Valley on Tuesday announced the introduction of two new products that are geared towards people with active lifestyles, the company said. It also will tack on a new flavor to its existing Nature Valley Protein Granola line.

MINNEAPOLIS — Nature Valley on Tuesday announced the introduction of two new products: Nature Valley Breakfast Biscuits and Nature Valley Greek Yogurt Protein bars, which are geared towards people with active lifestyles, the company said. The company also is adding an additional variety to its Nature Valley Protein Granola line in the form of Cranberry Almond.  

February 5, 2014

Post wants to help Americans maintain healthy digestive systems with the introduction of a new cereal, the company announced.

PARSIPPANY, N.J. — Post wants to help Americans maintain healthy digestive systems with the introduction of Great Grains Digestive Blend cereals, the company announced.  

January 20, 2014

Quaker Oats is adding some innovative, energy-packed products to its lineup, the company said.

CHICAGO — Quaker Oats, a subsidiary of PepsiCo, is adding some innovative, energy-packed products to its lineup, the company said.

The latest offerings from the Quaker brand include:

 

November 26, 2013

Oat ß-glucan reduces the production of harmful LDL cholesterol.

-ADVERTORIAL-

August 9, 2013

Kind Healthy Snacks launched into a new category of snacks with Kind Healthy Grains bars, a line of chewy and crunchy granola bars made from five super grains mixed with ingredients like pumpkin seeds, toasted coconut flakes, dark chocolate chunks, and more.

NEW YORK — Kind Healthy Snacks today launched into a new category of snacks with Kind Healthy Grains bars, a line of chewy and crunchy granola bars made from five super grains mixed with ingredients like pumpkin seeds, toasted coconut flakes, dark chocolate chunks, and more. Each Kind Healthy Grains bar packs one full serving of 100% whole grains – a key source of fiber and protein – which help to keep you fuller, longer.

June 18, 2013

Better Oats announced the addition of three new steel-cut instant oatmeal varieties to the brand’s Oat Revolution line.

MINNEAPOLIS — Better Oats announced today the addition of three new steel-cut instant oatmeal varieties to the brand’s Oat Revolution line. The new oatmeal is one of the fastest cooking steel-cut oats products on the market, allowing consumers to enjoy all the taste, flavor and health attributes of steel cut oats in just two and a half minutes cook time.

June 11, 2013

Wellness Works announced its new product innovation combining nutrient-rich oatmeal with 100% fruit juice to offer a new breakfast smoothie.

 NEW YORK — Wellness Works this week announced its new product innovation combining nutrient-rich oatmeal with 100% fruit juice to offer a new breakfast smoothie for the busy consumer on-the-go.

June 10, 2013

Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

MINNEAPOLIS — Today, Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

April 4, 2013

Quaker Oats, a subsidiary of PepsiCo, introduced Perfect Portions, a multiserve instant oatmeal that contains no added sugar and comes in a convenient, resealable package.

CHICAGO — Quaker Oats, a subsidiary of PepsiCo, on Wednesday introduced Perfect Portions, a multiserve instant oatmeal that contains no added sugar and comes in a convenient, resealable package.

Quaker Perfect Portions comes in two flavors, both with no sugar added: Cinnamon and Maple. Both flavors are heart-healthy options, with two grams of soluble fiber per 45 gram serving, and are a good source of fiber (per 45 gram serving).

February 19, 2013

For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters' friendly faces at breakfast and snack times throughout the day.

PARSIPPANY, N.J. — For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters' friendly faces at breakfast and snack times throughout the day. Post Foods has introduced Post Sesame Street cereal, a wholesome, whole grain, oat-based cereal for children.

January 30, 2013

The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

Quaker, a subsidiary of PepsiCo, said 10-year-old Hunter Paulin would join the Indianapolis Colts' Andrew Luck at the Kids Day at NFL Experience Driven by GMC, where Luck will introduce him to kids from the New Orleans area during a Quaker Oatmeal breakfast event before they run football drills. Luck and Paulin will encourage kids to eat healthy, stay active and serve as role models for healthy living.

January 25, 2013

Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

PARSIPPANY, N.J. — Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

Available nationwide, the new cereal combines real Greek yogurt bunches, crispy whole grain flakes and honey. It is the first of the Honey Bunches of Oats line to include Greek yogurt.

October 23, 2012

Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

BUTLER, N.J. – Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

September 7, 2012

MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

MINNEAPOLIS — MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

Free of artificial flavors or preservatives, saturated fat, trans fat or cholesterol, the new multigrain berry and multigrain cinnamon varieties are made with whole grain oats, whole grain barley and whole grain triticale (a cross between wheat and rye with higher levels of essential amino acids), boasting 43 g of whole grains per serving. What's more, both flavors also carry the 100% whole grains stamp from the Whole Grains Council, the company said.

August 13, 2012

Nature's Own has introduced a new line of breakfast items.

THOMASVILLE, Ga. — Nature's Own has introduced a new line of breakfast items.

Oatmeal Toasters are made with whole grains and real oats and studded with sweet fruit. Each square offers 4g of fiber and 20 g of whole grain and is available in cinnamon raisin and cranberry orange flavors.

June 20, 2012

An all-natural oat-based beverage recently made its market debut.

BUTLER, N.J. — An all-natural oat-based beverage recently made its market debut.

Sneaky Pete's, which officially made its debut back in March, utilizes a proprietary oat bran concentrate and features erythritol and rebaudioside-A as primary ingredients to provide consumers with a way to get their fiber intake via a great-tasting beverage, the company said.

June 15, 2012

Nature's Hand has introduced a single-serve pouch of granola that features all-natural ingredients.

CHICAGO — Nature's Hand has introduced a single-serve pouch of granola that features all-natural ingredients.

GoNola, available in Maple Pecan Madness and Wild Blueberry Wave, is made with 100% whole grain oats that are toasted and blended with wheat, nuts, seeds and honey.

April 19, 2012

Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

COLLEGEDALE, Tenn. — Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

New Simply Granola is a back-to-basics cereal delivers a hint of brown sugar and offers consumers protein, whole grain oats and is an excellent source of fiber and iron.

March 5, 2012

Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

CHICAGO — Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

With real pieces of dried fruit and crunchy nuts, new Quaker Oatmeal Cookies are available in soft baked and crunchy oat granola varieties and seven flavorful creations. The cookies are individually wrapped packets in each box, making them ideal for on-the-go and at-home snacking.

Quaker Oatmeal Cookies are available for a suggested retail price of $2.69 per package.

February 29, 2012

Quaker Oats is expanding its Quaker Oatmeal Squares cereal to include a new flavor.

CHICAGO — Quaker Oats is expanding its Quaker Oatmeal Squares cereal to include a new flavor.

The brand said the new honey nut flavor joins the roster of brown sugar, cinnamon and golden maple varieties.

As part of the launch, Quaker Oats is promoting the new flavor on the Quaker Oatmeal Squares Facebook page and encourages users to "like" the page to receive a free sample of Quaker Oatmeal Squares' newest flavor and can help up to 10 friends earn a free sample of the brown sugar variety.

October 13, 2011

Gluten-free baking company Pamela's Products announced the launch of a new line of snack bars.

UKIAH, Calif. — Gluten-free baking company Pamela's Products announced the launch of a new line of snack bars.

Whenever Bars are soft and chewy, gluten-free, whole-grain bars that are delicious, healthy and convenient, the company stated. Available in four flavors — oat blueberry lemon, oat cranberry almond, oat chocolate chip coconut and oat raisin walnut spice — the line will be available nationwide for an SRP of $4.99 per box, five bars per box, and also is available on Amazon.com.

September 16, 2011

Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

August 9, 2011

An organic baby food brand has introduced two new cereals designed for infants and toddlers.

ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand's starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

Sprout Foods products are available at retailers nationwide.