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April 14, 2014

Air Wick's partnership with the National Park Foundation continues with the return of the limited-edition spring collection, which celebrates the nation's parks.

PARSIPPANY, N.J. — Air Wick's partnership with the National Park Foundation continues with the return of the limited-edition spring collection, which celebrates the nation's parks.

The collection's four limited-edition scents inspired by celebrate parks like the Channel Islands, Yosemite, Biscayne and Gulf Islands. The scents were crafted by fragrance experts who spent time creating notes that were representative of the fruits and plants found in America's national parks.

March 10, 2014

Coty has introduced the new Love2Love fragrance collection, inspired by a spectrum of colors that express a woman’s joy and sheer happiness.

NEW YORK — Coty has introduced the new Love2Love fragrance collection, inspired by a spectrum of colors that express a woman’s joy and sheer happiness.

Each scent was designed to capture a stylish duo of ingredients that reflect perfect pairs in love.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

NEW YORK — Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

December 5, 2011

Fragrance sales appear to be on the rise, and the outlook looks especially positive with the gifting season upon us.


Fragrance sales appear to be on the rise, and the outlook looks especially positive with the gifting season upon us.


According to a recent report by market research firm Mintel, drug store sales of fragrances are projected to grow by 1.1% in 2011 to reach $509 million — the first growth of this kind since the start of the recession.


May 11, 2011

Yankee Candle is introducing a patriotic fragrance collection, the company announced.

SOUTH DEERFIELD, Mass. — Yankee Candle is introducing a patriotic fragrance collection, the company announced.

The collection includes four candle scents that carry a suggested retail price of $25.99:

  • God Bless America: Scents of cooked apples, cinnamon and brown sugar;

  • Let Freedom Ring: Robust notes of cedar and redwood softened by wild petals and vanilla;

  • Stars and Stripes: A bold blend of familiar cinnamon and baking spices; and

March 14, 2010

Procter & Gamble's Old Spice brand has launched the new Fresh Collection, a line of...