Content about Norwalk, Connecticut

October 23, 2012

Boots No7 is celebrating its 77th anniversary with a reinvigorated brand image and new products for the U.S. market.

NORWALK, Conn. — Boots No7 is celebrating its 77th anniversary with a reinvigorated brand image and new products for the U.S. market.

August 9, 2012

Pepperidge Farm is celebrating its 75-year anniversary by launching new product innovations this fall.

NORWALK, Conn. — Pepperidge Farm is celebrating its 75-year anniversary by launching new product innovations this fall.

The following items will hit store shelves from Pepperidge Farm:

  • Pepperidge Farm Simply Natural breads in soft and smooth-textured honey wheat and honey oat varieties;

  • Goldfish bread: Soft, made with whole grain and no high-fructose corn syrup, will be available in brown sugar and cinnamon varieties;

August 1, 2012

Campbell's confirmed that a new leader will take over the company's Pepperidge Farm business.

CAMDEN, N.J. — Campbell's confirmed that a new leader will take over the company's Pepperidge Farm business.

Irene Chang Britt, who has worked at Campbell's since 2005, will replace Pat Callaghan as president of Pepperidge Farm. Britt is the first woman to lead Pepperidge Farm since company founder Margaret Rudkin presided over the business from 1937 to 1966. Pepperidge Farm was acquired by Campbell's in 1961.

Britt will be based at Pepperidge Farm's headquarters in Norwalk, Conn., and will report to Campbell's president and CEO Denise Morrison.

January 4, 2012

SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

PURCHASE, N.Y. — SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

The brand said the line now touts such tropical flavors as pacific coconut, pomegranate nectarine and mango mandarin.

July 8, 2011

Pepperidge Farm's Goldfish brand is diving into a new category.

NORWALK, Conn. — Pepperidge Farm's Goldfish brand is diving into a new category.

Known for its iconic cracker snacks, the brand has brought the Goldfish shape to a line of sandwich bread, available in soft white, soft 100% whole wheat and soft honey-wheat varieties. The crust-free breads are designed to please the pickiest of sandwich eaters, both young and old, Pepperidge Farm said.

May 18, 2011

SoBe has implemented a full-scale integrated marketing campaign.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.

May 2, 2011

Pepperidge Farm is helping its classic Milano cookies evolve with a new addition.

NORWALK, Conn. — Pepperidge Farm is helping its classic Milano cookies evolve with a new addition.

New Milano Melts cookies combine crisp cookies with a soft chocolate cream filling, providing two textures in every bite. The cookies will be available in Dark Classic Crème and Chocolate Dark Classic Crème varieties.

Milano Melts cookies are available in major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $3.49.

January 18, 2011

Healthcare market research firm IMS Health will buy privately held market research firm SDI Health, IMS said.

NEW YORK — Healthcare market research firm IMS Health will buy privately held market research firm SDI Health, IMS said.

Terms of the transaction were not disclosed, but the deal would bring together two of the leading healthcare analytics companies. In terms of drug industry analytics, IMS focuses on drug sales and dispensed prescriptions, while SDI provides data on prescriptions written by physicians and other prescribers.

January 6, 2011

PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.