Content about Non-alcoholic beverages

January 4, 2012

Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

PURCHASE, N.Y. — Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

December 5, 2011

Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


Consumers have a bottomless appetite for energy drinks; the segment has had double-digit growth quarter after quarter. Low-calorie options sparked renewed interest in sports drinks.


July 18, 2011

The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

(THE NEWS: New website born for Kroger baby products line. For the full story, click here.)

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.



Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

CHICAGO — Tropicana is giving its Trop50 brand a refreshing boost.

Just in time for summer, Trop50 has debuted lemonade and raspberry lemonade beverages. Each variety contains no artificial sweeteners and 50% less sugar and calories.

To celebrate the launch, Trop50 lemonade and raspberry lemonade will be supported in the brand's "Girlfriends" advertising campaign, which launched last September and features actress Jane Krakowski.

Trop50's lineup also includes original Trop50 orange juice and farmstand apple juice.

June 3, 2011

Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.

GLENDALE, Calif. — Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.

Nestle Aguas Frescas include Jamaica and Horchata flavors. Nestle Aguas Frescas Jamaica is made from hibiscus flowers and Tamarindo — made from tamarind puree — making it an excellent source of vitamin C. The Nestle Aguas Frescas Horchata beverage is made from rice and cinnamon, and is an excellent source of calcium, Nestle USA said.

The drinks are hitting store shelves this summer.

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

BETHESDA, Md. — Honest Tea is adding another zero-calorie beverage to its lineup.

New zero-calorie, USDA-certified organic, caffeine-free classic lemonade is the first zero-calorie Honest Ade naturally sweetened with organic stevia, the company said. The new variety is the brand's second zero-calorie offering.

April 26, 2011

Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

PURCHASE, N.Y. — Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

New 100% natural Lipton Iced Tea will be available in green tea with citrus, iced tea with lemon, iced tea with blueberry pomegranate and green tea with passionfruit mango flavors. Lipton Iced Tea's diet portfolio also will expand with new diet green tea with watermelon joining diet green tea with citrus flavor.

Each bottle will retail from 99 cents to $1.59 and will be available in 20-oz. bottles.

April 11, 2011

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

WOODRIDGE, Ill. — Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

Blast, a malt liquor made with real fruit juice, is available in strawberry watermelon, raspberry lemonade, blueberry pomegranate and grape flavors. The beverage comes in 23.5-oz. cans, as well as a 7-oz. bottle.

In line with the launch, Blast has tapped rapper Snoop Dogg as its brand ambassador.

April 7, 2011

Crystal Light Pure has added three new fruity flavors to its line.

NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.

The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.

With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.

April 1, 2011

Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.

The original Fuze line consists of seven flavors:

March 28, 2011

PepsiCo is launching its latest Propel drink with the same great taste and a pretty face.

PURCHASE, N.Y. — PepsiCo is launching its latest Propel drink with the same great taste and a pretty face; Cindy Crawford is representing Propel Zero, the zero-calorie, enhanced water with no artificial flavors and no heavy sweeteners, in the brand's new campaign that begins this week.

February 14, 2011

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

MIAMI — New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

Researchers at the University of Miami's Leonard M. Miller School of Medicine noted that in the United States, energy drinks were consumed by 30% to 50% of adolescents and young adults, according to self-report surveys. Additionally, adolescent caffeine intake averaged 60 mg/day to 70 mg/day and ranged up to 800 mg/day, the researchers said.

February 9, 2011

Bolthouse Farms unveiled the newest addition to its Protein Plus beverage line.

BAKERSFIELD, Calif. — Bolthouse Farms unveiled the newest addition to its Protein Plus beverage line.

Retailing for about $3.19 for each 12.5-oz. bottle, the parfait smoothie is Bolthouse's third Protein Plus variety. Each parfait smoothie features 25-g protein and contains 180 calories and 3 grams of fiber per serving.

The Protein Plus parfait smoothie and other Bolthouse Farms products are available at such retailers as Acme and Stop and Shop.

January 25, 2011

Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

SAN ANTONIO — Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week here at the ECRM Vitamin, Diet and Sports Nutrition conference.

The shot contains such ingredients as melatonin and valerian root to help people with high stress or those who have trouble sleeping to relax. The shot currently is available in several convenience store retailers, including 7-Eleven stores, and retails for a suggested price of $2.99.

July 21, 2010

V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co....

June 27, 2010

A subsidiary of Full Motion Beverage has entered into an exclusive agreement to distribute its...

June 15, 2010

Families looking for the great taste of Juicy Juice and the crisp, refreshing kick found...

June 6, 2010

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

May 16, 2010

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

May 5, 2010

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

March 30, 2010

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...