Content about Nielsen

March 6, 2014

The NPD Group on Thursday signed a market information services agreement with Nielsen for school and office supplies retail market data and analytic services.

PORT WASHINGTON, N.Y. — The NPD Group on Thursday signed a market information services agreement with Nielsen for school and office supplies retail market data and analytic services. The agreement combines Nielsen’s market information, including sales data from food and drug channels, with NPD’s existing school and office Supplies business, which covers office superstores, mass merchants, e-commerce and other retailers.

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

NEW YORK — They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation. Their incomes may still be on the rise but this group’s size and age range equates to impressive purchase power in the long term, which is why retailers and suppliers are wise to stay on their radar. That’s according to new research by Nielsen.

February 3, 2014

Nielsen Holdings on Monday announced that it has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive, a global market research firm.

NEW YORK — Nielsen Holdings on Monday announced that it has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive, a global market research firm. Nielsen expects to complete the acquisition of Harris through a merger under Delaware law. Upon the completion of the merger, Harris Interactive will become a wholly owned subsidiary of Nielsen and its shares will cease to be traded on the NASDAQ Stock Market.

November 25, 2013

The global market research firm Harris Interactive on Monday announced that it has entered into a definitive merger agreement to be acquired by Nielsen Holdings.

ROCHESTER, N.Y. — The global market research firm Harris Interactive on Monday announced that it has entered into a definitive merger agreement to be acquired by Nielsen Holdings. 

November 13, 2013

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

NEW YORK — Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

September 10, 2013

Following a presentation from Nielsen's SVP consumer and shopper insights Todd Hale on Monday, Nielsen hosted a panel of six executives — three retailers, two suppliers and Stuart Taylor of Nielsen — to discuss a new hierarchy Nielsen has applied to general merchandise items to bring clarity to a number of front-end categories.

PHOENIX — Following a presentation from Nielsen's SVP consumer and shopper insights Todd Hale on Monday, Nielsen hosted a panel of six executives — three retailers, two suppliers and Stuart Taylor of Nielsen — to discuss a new hierarchy Nielsen has applied to general merchandise items to bring clarity to a number of front-end categories. 

February 14, 2013

More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

NEW YORK — More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

According to the Nielsen Global Survey of Consumer Confidence and Spending Intentions, 71% of North Americans said they were in a recession in the fourth-quarter of 2012, but this represented a drop in 15 percentage points from the fourth-quarter of 2011, representing the largest drop in negative sentiments about the economy of any area.

October 12, 2012

According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.

 SCHAUMBURG, Ill. — According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending. 

For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3% and unit sales to remain generally flat (0.1%). 

October 8, 2012

Are macro category pressures across tobacco and gas driving convenience stores toward healthier food options? That's a question raised by a recently published white paper from Nielsen.

CHICAGO — Are macro category pressures across tobacco and gas driving convenience stores toward healthier food options? That's a question raised by a recently published white paper from Nielsen.

June 6, 2012

Consumers' preference to shop in stores, online or via mobile can depend on such factors as reliability, convenience and safety, according to recent Nielsen research.

NEW YORK — Consumers' preference to shop in stores, online or via mobile can depend on such factors as reliability, convenience and safety, according to recent Nielsen research.

Online purchasing was rated the overall favorite by 59% of respondents surveyed and also was considered easiest and most convenient way to shop (both 68%). On the other hand, in-store shopping was considered the most reliable and safest option (69% and 77%, respectively) when compared with online and mobile shopping.

October 5, 2011

Global information services company Nielsen announced the passing of one of its former executives.

NEW YORK — Global information services company Nielsen announced the passing of one of its former executives.

Arthur C. "Art" Nielsen, Jr., 92, helped Nielsen create such innovations as consumer and performance surveys, market share, department and food index and television ratings, during his tenure as chairman and president. Nielsen's father, Arthur C. Nielsen, founded the company in 1923. Nielsen, Jr., joined the company in 1945 and retired in 1983, according to the New York Times.

July 21, 2011

Walmart has returned to the consumer packaged goods industry's information sharing model through a new cooperation agreement with Nielsen.

SCHAUMBURG, Ill. — Walmart has returned to the consumer packaged goods industry's information sharing model through a new cooperation agreement with Nielsen.

June 26, 2011

Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

BOSTON — Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

Where once only dollar-bag chips and hours-old rotisserie “dogs” served as hot lunch options at convenience stores, Sheetz established its touchscreen ordering systems that allow consumers to choose from a wide variety of customized lunch items.

June 20, 2011

Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers' online supermarket purchases.

ORLANDO, Fla. — Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers' online supermarket purchases.

March 17, 2011

Rising gas prices will prompt consumers to be more mindful of their spending habits, according to Nielsen projections.

NEW YORK — Rising gas prices will prompt consumers to be more mindful of their spending habits, according to Nielsen projections.

In the United States, Nielsen noted, households could be paying an extra $52.50 with a 50-cent increase in gas prices, $105 with a $1 increase and $210 if prices jump up $2, prompting consumers to tighten their wallets. This will mirror historic trends, which include increased trip compression, more value-conscious shopping alternatives and increased use of coupons, Nielsen said.

September 12, 2010

Parents may spend a bit more freely for back-to-school this year, but value still is...

June 15, 2010

As the Consumer 360 Conference continues, market research firm Nielsen has unveiled a study that...