Content about Nielsen ratings

February 28, 2014

Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. That’s according to a new study by Nielsen.

NEW YORK — Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. That’s according to a new study by Nielsen.

January 29, 2014

Global consumer confidence held steady at an index of 94 for three consecutive quarters, ending 2013 one point higher than it started and three points higher than the same time period the previous year, according to consumer confidence findings released by Nielsen.

NEW YORK — Global consumer confidence held steady at an index of 94 for three consecutive quarters, ending 2013 one point higher than it started and three points higher than the same period the previous year, according to consumer confidence findings released Wednesday by Nielsen.

August 1, 2013

Leading the way within the vital Latino demographic are women, suggested Nielsen in an analysis of the consumer segment.

MIAMI — Leading the way within the vital Latino demographic are women, suggested Nielsen in an analysis of the consumer segment released Thursday. Nielsen’s report, "Latina Power Shift," highlights the role of Hispanic women, their growing numbers, economic condition, purchasing behavior and consumption.

February 14, 2013

More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

NEW YORK — More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

According to the Nielsen Global Survey of Consumer Confidence and Spending Intentions, 71% of North Americans said they were in a recession in the fourth-quarter of 2012, but this represented a drop in 15 percentage points from the fourth-quarter of 2011, representing the largest drop in negative sentiments about the economy of any area.

July 16, 2012

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

ST. PETERSBURG, Fla. — Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.

April 12, 2012

Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.

CHICAGO — Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.