Content about Nielsen ratings

February 14, 2013
Views of economy improve, but gloom persists, Nielsen study finds

More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

NEW YORK — More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

According to the Nielsen Global Survey of Consumer Confidence and Spending Intentions, 71% of North Americans said they were in a recession in the fourth-quarter of 2012, but this represented a drop in 15 percentage points from the fourth-quarter of 2011, representing the largest drop in negative sentiments about the economy of any area.

July 16, 2012
Catalina report: Simple demographic targeting on national advertising misses the mark

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

ST. PETERSBURG, Fla. — Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.

April 12, 2012
Nielsen, University of Chicago Booth School of Business team up on consumer research initiative

Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.

CHICAGO — Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.