Content about Nielsen Catalina Solutions

March 7, 2011

Amid researching its customers' changing media habits, supermarket retailer Supervalu has partnered with a leading provider of digital marketing services and technology to enhance how the grocer reaches customers.

NEW YORK — Amid researching its customers' changing media habits, supermarket retailer Supervalu has partnered with a leading provider of digital marketing services and technology to enhance how the grocer reaches customers.

Supervalu said that after conducting a joint study with Nielsen Catalina Solutions, which measured more than 30 million impressions delivered by PointRoll, in-store sales at Supervalu experienced an overall increase during a three-month period, thanks to PointRoll's PaperBoy eCircular, an interactive expandable ad unit.