Content about Niche market

May 16, 2012
Biotab ‘Extenze’ its reach in intimacy health

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


April 15, 2011
Despite divestment, expect innovation for brands GSK holds on to

Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

WHAT IT MEANS AND WHY IT’S IMPORTANT — Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

May 25, 2009
The 2009 Annual Niche Brands/Broker Report

The value of niche is in the customer that a niche manufacturer brings through the door. Sometimes it’s measured in incremental opportunity, such as a prophylactic acne offering among a sea of acne treatments. And sometimes it’s measured in what happens if that niche brand is not on the shelf, driving the customer to another retail outlet. That value doesn’t change in a tough economy, but the factors that establish whether or not a niche manufacturer ever gets to the shelf, and stays on that shelf, do. There are two significant challenges for niche in today’s economic climate — SKU rationalization and the availability of capital.

The value of niche is in the customer that a niche manufacturer brings through the door. Sometimes it’s measured in incremental opportunity, such as a prophylactic acne offering among a sea of acne treatments. And sometimes it’s measured in what happens if that niche brand is not on the shelf, driving the customer to another retail outlet.

May 18, 2008
Annual Niche Brands Report: Give Them a Niche, They'll Take the Aisle

In today’s immediate-gratification market of retailing, niche brands aren’t given the opportunity of the slow build that they may have been afforded in decades past — creating an environment that demands concrete success in as little as six months, according to several sales and marketing consultants throughout the industry.

In today’s immediate-gratification market of retailing, niche brands aren’t given the opportunity of the slow build that they may have been afforded in decades past — creating an environment that demands concrete success in as little as six months, according to several sales and marketing consultants throughout the industry. Click below to download the PDF of the Annual Niche Brands Report.