Content about Niantic Labs

September 10, 2013

In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.

In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.

February 5, 2013

Duane Reade announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement.

NEW YORK — Duane Reade on Tuesday announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement. Duane Reade, part of the Walgreens family of companies, is one of the first retail partners in the New York Metropolitan area for "Ingress", which blends the physical and virtual world to create a one-of-a-kind gaming experience, Duane Reade stated.