Content about New Products

February 18, 2011

MOUNT KISCO, N.Y. — Prestige Brands became one of the first cough-cold marketers to develop a branded smart-phone app to help moms hone in on the most appropriate 
PediaCare remedy for their sick children. It’s not a bad play; a recent Millennial Media report indicated that in 2010, 32% of moms owned a smart phone, versus 20% in 2009.


February 18, 2011

The Food and Drug Administration has approved a treatment for a rare bleeding disorder.

SILVER SPRING, Md. — The Food and Drug Administration has approved a treatment for a rare bleeding disorder.

The FDA announced the approval of Corifact, used to prevent bleeding in people with the genetic disorder congenital Factor XIII deficiency, which affects 1-in-3 million to 5 million people in the United States.

The drug is manufactured by Marburg, Germany-based CSL Behring.

February 18, 2011

HAZLETON, Pa. — Troy Healthcare in January acquired the distribution of its Stopain brand, an external analgesic Troy has been manufacturing since 2002 that is already an up-and-coming pain-relief spray. The brand cracked the top 10 list of external analgesic rubs for the 12 weeks ended Dec. 26, 2010, moving into the No. 10 spot with $1.3 million in sales across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data. SKU growth of 16.1% in that period also is outpacing category growth of 11.3%.


February 18, 2011

A generic drug maker received regulatory approval from the Food and Drug Administration for its generic version of a bacterial infection treatment.

HAYWARD, Calif. — Impax Labs received regulatory approval from the Food and Drug Administration for its generic version of a bacterial infection treatment.

The drug maker on Friday said it received final approval of its abbreviated new drug application for doxycyline monohydrate capsules in the 150-mg strength. The drug, which is a tetracycline antibiotic used to treat bacterial infections, is a generic version of Adoxa. Adoxa is manufactured by PharmDerm, a Nycomed subsidiary.

Impax said its generic division, Global Pharmaceuticals, will launch the product.

February 18, 2011

SUPPLIER NEWS — Pacific World is launching exclusively at Walmart in March its new GeoGirl eco-friendly beauty line for tweens. The 69-SKU collection, which has suggested retail pricing between $3.98 and $5.98, includes makeup for face, lips, cheeks and eyes, as well as skin and body care. The formulas are made with 100%-natural fragrances, and the packaging is made of recyc­lable materials.



February 18, 2011

SUPPLIER NEWS — Drug maker Valeant Pharmaceuticals International has acquired U.S. and Canadian rights to certain formulations of a GlaxoSmithKline drug used to treat cold sores. Valeant acquired the rights to nonophthalmic topical formulations of Zovirax (acyclovir) from GSK for $300 million through its Canadian subsidiary, Biovail Labs.



February 18, 2011

SUPPLIER NEWS — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month. Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.

February 18, 2011

SUPPLIER NEWS — Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, the company said. Marcal Small Steps paper towels now are stronger when wet, while Marcal Small Steps two-ply bath tissue is softer. The company also will reformulate its facial tissues.



February 18, 2011

GUILFORD, Conn. — Mitchell-Vance Labs this past fall launched a new scar product to add to its ScarAway lineup appealing to a whole other segment of women in search of scar therapy: ScarAway for C-sections. 


February 18, 2011

FAIRFIELD, Calif. — Jelly Belly’s new Peas & Carrots mellowcreme mix is a whimsical, retro product that has been revived right from the company’s antique candy molds. The “baby carrots” in the mix are orange sherbet mellowcreme, while the “peas” are green apple flavor — a sweet version of a classic veggie combination.


February 18, 2011

WAYNE, N.J. — IdeaVillage’s new EasyFeet is the latest introduction in the active foot care As Seen On TV category. The flip-flop-like product — called a car wash for the feet — has 10,000 soft-scrubbing bristles and a built-in pumice stone to clean feet and rub away dead, dry skin on the heels. Suction cups hold EasyFeet in place, so consumers can safely use the product on tub and shower surfaces.


EasyFeet ships in March and will retail for $9.99. Idea­Village EVP Ronald Boger called EasyFeet a “monster hit for 2011.”

February 18, 2011

TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

NEW YORK — TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

The lineup includes:

  • Pasta Boat, a 5-in-1 pasta cooker that cooks, strains, serves, steams and serves. Complete with stay-cool handles, the steamer rack can be used to steam potatoes or vegetables right in the microwave. Pasta Boat cooks pasta in approximately 18 minutes and carries a suggested retail price of $9.99;

February 17, 2011

Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

KANSAS CITY, Mo. — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service's Intelligent Mail bar code on the front of the envelope. Acting as a first-class stamp, Hallmark's postage-paid greetings have an added convenience so consumers can sign, seal and send cards without worrying about adding a stamp to the envelope.

February 17, 2011

Generic drug maker Teva Pharmaceutical Industries has launched a generic drug for treating symptoms of menopause.

NORTH WALES, Pa. — Generic drug maker Teva Pharmaceutical Industries has launched a generic drug for treating symptoms of menopause.

Teva announced Thursday the availability of Jinteli (norethindrone acetate and ethinyl estradiol) tablets.

The drug is a generic version of Warner Chilcott’s FemHRT and is available in the 1-mg/5-mcg strength.

February 17, 2011

ViVa Beverages on Wednesday announced the national launches of Quick Beverages Sleep and Quick Beverages Relax, two new 2-oz. shots containing relaxation aids in a zero-calorie, sugar-free, berry-flavor drink.

SOUTHFIELD, Mich. — ViVa Beverages on Wednesday announced the national launches of Quick Beverages Sleep and Quick Beverages Relax, two new 2-oz. shots containing relaxation aids in a zero-calorie, sugar-free, berry-flavor drink.

"We live in a high-stress, amped-up, always-on-the-go society, which is why energy shots have grown into a huge category," stated Paul Fuegner of ViVa Beverages. "Quick Beverages Sleep and Relax are the all-natural alternatives to energy shots."

February 16, 2011

New swashbuckling colors are on the horizon as OPI gears up to launch a new, limited-edition nail lacquer collection based on the "Pirates of the Caribbean" film franchise.

NEW YORK — New swashbuckling colors are on the horizon as OPI gears up to launch a new, limited-edition nail lacquer collection based on the "Pirates of the Caribbean" film franchise.

In line with the premiere of the franchise's latest film, "Pirates of the Caribbean: On Stranger Tides," OPI has developed six new nail lacquers, including a new Shatter polish, which leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.

The limited edition line includes:

February 16, 2011

Amicus Therapeutics received good results from its mid-stage trial of a drug for a rare, genetic disorder, the drug maker said Wednesday.

CRANBURY, N.J. — Amicus Therapeutics received good results from its mid-stage trial of a drug for a rare, genetic disorder, the drug maker said Wednesday.

February 16, 2011

A company has been recognized by the Natural Products Association for touting natural ingredients in its skin care collection.

CHICAGO — A company has been recognized by the Natural Products Association for touting natural ingredients in its skin care collection.

H2O Plus' Sea Pure skin care and body collections have met the NPA's requirements to earn the NPA seal. H2O Plus' Sea Pure skin care and body collections is infused with delicate sea lavender to nourish and transform skin tone and texture, while featuring a relaxing aroma. It includes the Sea Pure reviving body buffer, replenishing body cream and finishing body silk.

February 16, 2011

HealthWarehouse.com and GC America on Wednesday announced a partnership to distribute MI Paste, a professional dental product that helps strengthen teeth and aids in keeping them cavity-resistant.

CINCINNATI — HealthWarehouse.com and GC America on Wednesday announced a partnership to distribute MI Paste, a professional dental product that helps strengthen teeth and aids in keeping them cavity-resistant.

MI Paste and MI Paste Plus provide calcium and phosphate ions at the surfaces of the teeth. The active ingredient, Recaldent, is casein phosphopeptide-amorphous calcium phosphate (CPP-ACP). Using MI Paste twice daily helps promote enamel strengthening and diminish white spots, the companies stated.

February 16, 2011

Ocean Spray is getting bubbly.

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray is getting bubbly.

The juice brand said its new sparkling juice drinks will be available in two original and diet flavors, cranberry and pomegranate blueberry, and are made with 70% real fruit juice and no added sugar, artificial colors or preservatives. A serving of Ocean Spray sparkling juice is 90 calories, while Ocean Spray diet sparkling is 10 calories per serving.

February 16, 2011

Models that hit the runway for the Z Spoke Zac Posen show during New York Fashion Week had their tresses styled with Göt2b products, thanks to celebrity stylist Larry Sims.

NEW YORK — Models that hit the runway for the Z Spoke Zac Posen show during New York Fashion Week had their tresses styled with Göt2b products, thanks to celebrity stylist Larry Sims.

February 15, 2011

Hostess has added a new member to its line of squiggle-topped cupcakes.

IRVING, Texas — Hostess has added a new member to its line of squiggle-topped cupcakes.

New pink strawberry cupcakes will feature delicious strawberry-flavored icing, Hostess' signature creme filling and the icing squiggle on top.

Each 15-oz. package includes eight individually wrapped cupcakes and will be available at retailers nationwide.

February 15, 2011

Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

NEW YORK — Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

This year's Mega Bloks preschool construction toy launch includes:

  • The 3-in-1 Build 'n Go walker, which is designed to grow with a child as he or she progresses from crawling to walking. It does triple duty as a wagon, walker and building platform;

  • The Tub Town collection, which is a series of big storage containers filled with fun building blocks featuring such classic play themes as farm, princess and dragons; and

February 15, 2011

Natural Snacks has introduced a kettle-cooked potato chip line for its Michael Season's brand.

ADDISON, Ill. — Natural Snacks has introduced a kettle-cooked potato chip line for its Michael Season's brand.

The new Michael Season's kettle-cooked potato chips are available in five flavors, including lightly salted, unsalted, honey BBQ, sea salt and balsamic vinegar, and jalapeno. Each flavor includes all-natural ingredients and is wheat- and gluten-free.

Michael Season's kettle-cooked potato chips will hit retail shelves next month for a suggested retail price of $1.19 for 2-oz. bags and $2.99 for 5-oz. bags.

February 15, 2011

Mylan has launched a generic drug for fungal infections, the company said Tuesday.

PITTSBURGH — Mylan has launched a generic drug for fungal infections, the company said Tuesday.

Mylan announced the launch, through subsidiary Mylan Pharmaceuticals, of voriconazole tablets in the 50-mg and 200-mg strengths. The drug is a triazole antifungal agent.

The tablets are a generic version of Pfizer’s Vfend, which had sales of $186 million in 2010, according to IMS Health. Mylan launched its version of the drug under a settlement with Pfizer.