Content about New Products

March 22, 2011

Hi-Tech Pharmacal was granted final approval from the Food and Drug Administration for its treatment of duodenal ulcers.

AMITYVILLE, N.Y. — Hi-Tech Pharmacal was granted final approval from the Food and Drug Administration for its treatment of duodenal ulcers.

The drug maker said its abbreviated new drug application for ranitidine syrup in the 15-mg/mL strength was approved. Ranitidine syrup is a generic version of GlaxoSmithKline’s Zantac syrup, which garnered sales of $21 million for 12 months ended in December 2010, according to IMS sales data.

Hi-Tech currently has 13 products awaiting approval at the FDA, the company said.

March 22, 2011

Maxwell House Haggadah is sprucing up its appearance.

TARRYTOWN, N.Y. — The Maxwell House Haggadah is sprucing up its appearance.

The Haggadah is a sacred text used during the Seder, a sacred holiday meal celebrated by Jewish families during the Passover holiday. The coffee brand noted that the English and Hebrew texts no longer are on opposing columns of the same page, but now are on opposite pages, allowing for easier and clearer reading in both languages.

Passover is celebrating during the month of April.

March 22, 2011

Rubbermaid has taken its Easy Find lids to the next level by pairing them with its glass storage containers.

HUNTERSVILLE, N.C. — Rubbermaid has taken its Easy Find lids to the next level by pairing them with its glass storage containers.

Additional benefits of the Rubbermaid Glass with Easy Find lids line include:

  • Oven-safe up to 425 degrees;

  • Flex and Seal leak-proof lid that won't tear or break;

  • Square shape to maximize space; and

  • Superior stain and odor resistance.

March 22, 2011

Nordic Naturals is boosting its offerings with the introduction of a new salmon oil supplement.

WATSONVILLE, Calif. — Nordic Naturals is boosting its offerings with the introduction of a new salmon oil supplement.

New Kenai Wild Alaskan salmon oil is available in 90-count, citrus-flavored soft gels and in an 8-oz liquid. The product contains up to 23 different omega fatty acids, including omegas 3, 5, 6, 7, 9 and 11, the company said.

March 22, 2011

Beers that were highlighted in Samuel Adams' annual homebrew contest last year now are available in a six-pack.

BOSTON — Beers that were highlighted in Samuel Adams' annual homebrew contest last year now are available in a six-pack.

The company said that the 2011 Samuel Adams LongShot American Homebrew Contest - Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper's Friar Hop Ale, Rodney Kibzey's Blackened Hops and Caitlin DeClercq's Honey B's Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.

March 22, 2011

Sargento has introduced a new line of natural cheeses that combine two delicious flavors into one unique taste.

PLYMOUTH, Wis. — Sargento has introduced a new line of natural cheeses that combine two delicious flavors into one unique taste.

Sargento Natural Blends introduces three new flavor combinations, including cheddar-mozzarella, provolone-mozzarella and colby-pepper-jack. The cheddar-mozzarella and provolone-mozzarella cheese blends are available as cheese stick snacks and deli style slices, while colby-pepper-jack is available in the deli style slices variety.

March 22, 2011

A subsidiary of Watson Pharmaceuticals has launched a treatment for herpes infections, the company said Monday.

MORRISTOWN, N.J. — A subsidiary of Watson Pharmaceuticals has launched a treatment for herpes infections, the company said Monday.

Watson Labs launched famciclovir tablets in the 125-mg, 250-mg and 500-mg strengths. The drug is a generic version of Novartis’ Famvir and is used to treat cold sores and genital herpes in patients with and without HIV.

Famvir and generic versions had sales of about $197 million in 2010, according to IMS Health.

March 21, 2011

Exergen said a new patent granted to the company protects its temporal artery thermometers brand.

WATERTOWN, Mass. — Exergen said a new patent granted to the company protects its temporal artery thermometers brand.

Exergen said its portfolio of intellectual property rights has expanded with the new patent for its TemporalScanner brand of noninvasive thermometry products. Recently, Exergen said it filed a patent infringement suit in the U.S. District Court for the District of Massachusetts against Kidz-Med, American Scientific Resources and Tecnimed SRL.

March 21, 2011

Shortly after announcing the launch of its weight-loss system for men, Sensa is introducing a fruity lineup of energy-enhanced vitamin drinks.

MANHATTAN BEACH, Calif. — Shortly after announcing the launch of its weight-loss system for men, Sensa is introducing a fruity lineup of energy-enhanced vitamin drinks.

Sensa Quench, available in orange crush, pink grapefruit and berry splash flavors, is a sugar-free drink mix that when added to 12 oz. of water includes a powerful blend of natural ingredients to energize, help increase the metabolism and hydrate, according to the company.

The Sensa Quench weight-loss system is available in a 30-pack for $39.95.

March 21, 2011

Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

CHICAGO — Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

Through MyExtra, which can be accessed at MyExtraGum.com, gum enthusiasts can take advantage of the custom-packaging offering with the brand's Slim Packs variety, which contains 15 sticks of Extra sugar-free gum and is available in Extra peppermint, spearmint and sweet watermelon flavors.

March 21, 2011

Generic drug maker Mylan is suing the Food and Drug Administration in an effort to prevent Gurgaon, India-based competitor Ranbaxy Labs from launching its generic version of Pfizer’s cholesterol medication Lipitor, according to published reports.

NEW YORK — Generic drug maker Mylan is suing the Food and Drug Administration in an effort to prevent Gurgaon, India-based competitor Ranbaxy Labs from launching its generic version of Pfizer’s cholesterol medication Lipitor, according to published reports.

March 21, 2011

Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.

AUBURN HILLS, Mich. — Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.

March 21, 2011

A new tomato planter that has gardening enthusiasts looking up now is available at retailers nationwide.

HAWTHORNE, N.Y. — A new tomato planter that has gardening enthusiasts looking up now is available at retailers nationwide.

The Topsy Turvy upside-down tomato planter takes on the vertical gardening trend by saving space and time.

How it works: Plant the seedlings, hang the Topsy Turvy planter and water. The process helps avoid such typical gardening frustrations as fungus, harmful pests and labor-intensive garden maintenance, the company said.

Topsy Turvy also offers planters for strawberries, hot peppers and more.

March 18, 2011

Crème of Nature, a brand by Colomer USA, has added a new fragrance of fresh floral and citrus notes to its shampoos and conditioners, which are preferred by 9-out-of-10 users, according to the company.

JACKSONVILLE, Fla. — Crème of Nature, a brand by Colomer USA, has added a new fragrance of fresh floral and citrus notes to its shampoos and conditioners, which are preferred by 9-out-of-10 users, according to the company.

March 18, 2011

Bainbridge & Knight's Lichi Super Fruit Diet supplement has made its way to CVS/pharmacy.

NEW YORK — Bainbridge & Knight's Lichi Super Fruit Diet supplement has made its way to CVS/pharmacy.

The company said its new distribution deal signals major growth for the product, which will be rolled out in all of CVS' 7,000-plus locations.

Currently sold at Rite Aid, GNC, Duane Reade, A&P, ShopRite, Weis Markets, Harmon, Pathmark, Kings Supermarket and Circle K, as well as on Walgreens.com, for $29.99, Lichi Super Fruit Diet comes with 90 soft gels in a bottle for a 30-day supply.

March 18, 2011

An ice cream brand making its U.S. debut is at the forefront of a three-part film series starring Rachel Bilson.

ENGLEWOOD CLIFFS, N.J. — An ice cream brand making its U.S. debut is at the forefront of a three-part film series starring actress Rachel Bilson.

Magnum, a 20-year-old Unilever brand, said the films were directed by fashion guru Karl Lagerfeld and are a platform to introduce the premium ice cream products to U.S. consumers. The films, which will debut at the Tribeca Flm Festival, also can be viewed on the brand's Facebook page next month.

March 17, 2011

Chex is looking to reach more cereal lovers by saying "so long" to gluten.

MINNEAPOLIS — Chex is looking to reach more cereal lovers by saying "so long" to gluten.

The cereal brand now touts gluten-free products — including honey nut, chocolate, cinnamon, rice and corn — which is called out on the packaging.

March 17, 2011

Drug makers Gilead Sciences and Roche are suing Indian drug maker Natco Pharma concerning a generic version of an influenza treatment, according to published reports.

NEW YORK — Drug makers Gilead Sciences and Roche are suing Indian drug maker Natco Pharma concerning a generic version of an influenza treatment, according to published reports.

Bloomberg reported that Gilead and Roche were accusing Natco of patent infringement due to its efforts to gain approval from the Food and Drug Administration for a generic version of Tamiflu (oseltamivir phosphate). Natco became the first company to file for approval of a generic version in February.

March 17, 2011

Bic is expanding its Pro Series of lighters with new Mexican soccer designs.

SHELTON, Conn. — Bic is expanding its Pro Series of lighters with new Mexican soccer designs.

The lighters are emblazoned with Chivas and Club America teams' logos and colors. The eight lighters are targeted to Mexican-American males ages 25 years and older, Bic said.

Lighters in the Bic Pro Series Mexican soccer series have a suggested retail price of $1.69 per lighter.

March 17, 2011

Anglo-Swedish drug maker AstraZeneca has enrolled the first patient in a late-stage clinical trial for a drug to treat constipation related to use of opioid painkillers, the company said.

WILMINGTON, Del. — Anglo-Swedish drug maker AstraZeneca has enrolled the first patient in a late-stage clinical trial for a drug to treat constipation related to use of opioid painkillers, the company said.

March 17, 2011

St. Patrick's Day is here, and QVC has kicked off its celebration with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

WEST CHESTER, Pa. — St. Patrick's Day is here, and QVC has kicked off its celebration with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

During the event, which began at midnight EST on March 17, QVC will offer jewelry, fashion, home decor and other products from Ireland-based brands. The world-renowned singing group Celtic Thunder also is scheduled to perform several times throughout the broadcast, the company reported.

March 16, 2011

Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

March 16, 2011

Murad, whose skin care products are sold at select retail locations, including Sephora and Ulta, has announced the launch of Complete Reform with glyco firming complex, the latest anti-aging treatment product in the company's Age Reform line.

EL SEGUNDO, Calif. — Murad, whose skin care products are sold at select retail locations, including Sephora and Ulta, has announced the launch of Complete Reform with glyco firming complex, the latest anti-aging treatment product in the company's Age Reform line.

March 16, 2011

A new documentary film released by Institut Rosell-Lallemand discusses the discovery of beneficial bacteria and the role they play in our bodies, as well as the latest research on their potential to improve our lives.

MONTREAL — A new documentary film released by Institut Rosell-Lallemand discusses the discovery of beneficial bacteria and the role they play in our bodies, as well as the latest research on their potential to improve our lives.

“Microwarriors: The Power of Probiotics,” is available on DVD for an introductory price of $9.99. The film highlights probiotics and their contribution to overall health and well-being, the company said. The film was produced by Health Point Productions, a Los Angeles-based company.

March 16, 2011

The value in enabling innovation and niche marketing at the store level was evidenced in a Journal-Advocate report Tuesday around the introduction of an innovative healthcare product that was picked up across three individual Walgreens.

STERLING, Colo. — The value in enabling innovation and niche marketing at the store level was evidenced in a Journal-Advocate report Tuesday around the introduction of an innovative healthcare product that was picked up across three individual Walgreens.

The full report can be found here.