Content about New Products

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

BETHESDA, Md. — Honest Tea is adding another zero-calorie beverage to its lineup.

New zero-calorie, USDA-certified organic, caffeine-free classic lemonade is the first zero-calorie Honest Ade naturally sweetened with organic stevia, the company said. The new variety is the brand's second zero-calorie offering.

May 3, 2011

Consumers have helped Hostess add a new Twinkie flavor to its lineup.

IRVING, Texas — Consumers have helped Hostess add a new Twinkie flavor to its lineup.

Based on its Hostess Twinkie Mania sweepstakes, the snack brand will debut lemon meringue Twinkies next year for a limited time.

Lemon meringue edged out the raspberry tart, cookies 'n creme and blueberry pie flavors.

May 3, 2011

John Frieda, which is part of Kao Brands, has introduced its at-home hair color range.

NEW YORK — John Frieda, which is part of Kao Brands, has introduced its at-home hair color range.

The precision foam color line combines patent-pending proprietary foam color technology and John Frieda's heritage of stylist expertise in a 20-shade palette collection, which helps users recreate salon color results at home, John Frieda said. The products are designed to minimize the uneven coverage and patchiness typical of at-home color with an easy-to-apply, nonaerosol foam formula that spreads evenly through hair.

May 3, 2011

Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

HACKETTSTOWN, N.J. — Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

Mars Chocolate recently sweetened up the ice cream aisle with new DoveBar peanut butter swirl ice cream with milk chocolate. The ice cream bar, which now is available in stores, retails for $4.09 per three-pack.

May 3, 2011

Nair is enhancing the hair-removal experience with new products.

PRINCETON, N.J. — Nair is enhancing the hair-removal experience with new products.

New to the Nair lineup are milk and honey roll-on wax, cool gel and Nair for Men Shower Power.

Inspired by the beauty ritual of Mediterranean women, the milk and honey roll-on wax is an easy-to-use microwavable wax for legs and body that provides long-lasting smoothness, Nair said.

As the brand's first translucent depilatory gel, Nair cool gel removes hair from legs and the body using advanced technology, while offering a unique cooling sensation and fresh, clean scent.

May 3, 2011

"A new way to do energy" has hit the market.

NEW YORK — "A new way to do energy" has hit the market.

Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories, the company said.

May 3, 2011

The Food and Drug Administration has approved a generic version of Rogaine made by Perrigo, the drug maker said.

ALLEGAN, Mich. — The Food and Drug Administration has approved a generic version of Rogaine made by Perrigo, the drug maker said.

Perrigo announced the FDA approval of over-the-counter minoxidil foam, a generic version of men’s Rogaine foam.

Stiefel Research Australia, part of GlaxoSmithKline, sued Perrigo for patent infringement when the latter submitted its regulatory approval application. Under a settlement between the companies reached in February, Perrigo can launch its generic version of men’s Rogaine foam in March 2012.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.

Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."

May 2, 2011

Annie Chun's is introducing a new line of organic, fresh-cooked noodles.

SAN RAFAEL, Calif. — Annie Chun's is introducing a new line of organic, fresh-cooked noodles.

Annie Chun's Organic FreshPak Noodles are vegan, low-fat noodles that can be prepared in less than five minutes on the stove or in the microwave and are available in three authentic varieties, including chow mein, buckwheat soba and Japanese-style udon. The noodles can be enjoyed hot or cold, and are ideal for stir-frying, soups and salads, the company said.

May 2, 2011

Armada Health Care has launched a new Web-based specialty pharmacy therapy management system designed to allow pharmacies to optimize drug utilization and clinical outcomes while providing enhanced patient care, Armada said Monday.

FLORHAM PARK, N.J. — Armada Health Care has launched a new Web-based specialty pharmacy therapy management system designed to allow pharmacies to optimize drug utilization and clinical outcomes while providing enhanced patient care, Armada said Monday.

The company announced the launch of ReachRx OTM, which includes features such as patient support protocols, side effects management, therapy discontinuation surveys and patient outcomes reporting.

May 2, 2011

Cottonelle is bringing back its Get Fresh With a Friend program that allows consumers to get a free tub of the brand's flushable moist wipes and send one to a friend or family member.

DALLAS — Cottonelle is bringing back its Get Fresh With a Friend program that allows consumers to get a free tub of the brand's flushable moist wipes and send one to a friend or family member.

May 2, 2011

The Food and Drug Administration has approved a treatment made by Abbott for low testosterone in men, the drug maker said Friday.

ABBOTT PARK, Ill. — The Food and Drug Administration has approved a treatment made by Abbott for low testosterone in men, the drug maker said Friday.

Abbott announced the approval of AndroGel (testosterone gel) in the 1.62% strength, a clear, odorless topical gel for men with hypogonadism. The company already markets AndroGel in the 1% strength.

The new gel contains 40.5 mg of testosterone in two pump presses, while AndroGel 1% contains 50 mg in four pump presses, but the company said the two were not interchangeable.

May 2, 2011

Skinny Cow is introducing new sweet treats.

GLENDALE, Calif. — Skinny Cow is introducing new sweet treats.

The company, known for its low-fat ice cream products, has made its foray into candy with new Skinny Cow Dreamy Clusters, bite-sized treats drenched in caramel and covered in either milk chocolate or dark chocolate; and Skinny Cow Heavenly Crisp candy bars, delicate wafers layered with either chocolate or peanut butter filling and covered in a chocolate coating. Each candy contains 110 to 120 calories in each serving.

May 2, 2011

Pepperidge Farm is helping its classic Milano cookies evolve with a new addition.

NORWALK, Conn. — Pepperidge Farm is helping its classic Milano cookies evolve with a new addition.

New Milano Melts cookies combine crisp cookies with a soft chocolate cream filling, providing two textures in every bite. The cookies will be available in Dark Classic Crème and Chocolate Dark Classic Crème varieties.

Milano Melts cookies are available in major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $3.49.

May 2, 2011

MusclePharm's MuscleGel product this summer will receive premier placement in GNC stores, MusclePharm announced.

DENVER — MusclePharm's MuscleGel product this summer will receive premier placement in GNC stores, MusclePharm announced.

The company's MuscleGel nutritional supplement, which is a gel-based formula that touts 22 g of protein and 96 calories in each pack, will be showcased in an L-box placement at each GNC location. L-box placement is reserved for top-selling companies and products, MusclePharm said.

May 2, 2011

SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

EAST HANOVER, N.J. — SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

The brand, which is owned by Kraft Foods, said the latest SnackWell's treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell's treats as devil's food cookie cakes and creme sandwich cookies, will feature new and modern packaging.

The new SnackWell's products made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.

May 2, 2011

The Food and Drug Administration has approved a new treatment for Type 2 diabetes, the agency said Monday.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new treatment for Type 2 diabetes, the agency said Monday.

The FDA announced the approval of Tradjenta (linagliptin), made by Indianapolis-based Eli Lilly and German drug maker Boehringer Ingelheim.

“This approval provides another treatment option for the millions of Americans with Type 2 diabetes,” FDA Division of Metabolism and Endocrinology Products director Mary Parks said. “It is effective when used alone or when added to existing treatment regimens.”

May 2, 2011

Watson Pharmaceuticals has launched a low-dose chewable contraceptive, the company said Monday.

PARSIPPANY, N.J. — Watson Pharmaceuticals has launched a low-dose chewable contraceptive, the company said Monday.

Watson announced the U.S. commercial launch of Generess Fe (norethindrone and ethinyl estradiol chewable tablets, and ferrous fumarate chewable tablets) in the 0.8-mg/25-mcg strength.

May 2, 2011

Watson Pharmaceuticals has launched an authorized generic version of a Johnson & Johnson drug for treating attention deficit hyperactivity disorder through a subsidiary, Watson said Monday.

PARSIPPANY, N.J. — Watson Pharmaceuticals has launched an authorized generic version of a Johnson & Johnson drug for treating attention deficit hyperactivity disorder through a subsidiary, Watson said Monday.

Watson announced the launch by Watson Labs of methylphenidate hydrochloride extended-release tablets under an agreement with J&J subsidiary Ortho-McNeil-Janssen.

April 29, 2011

MidWest is expanding its accessories lineup with a new way to keep gardens organized.

CHILLICOTHE, Mo. — MidWest is expanding its accessories lineup with a new way to keep gardens organized.

New MidWest Garden Markers are 10-in. high steel wire constructions with copper marker identification panels. The markers are available in packaged sets of six markers with a black waterproof marker pencil, letting garden enthusiasts easily identify what is growing in their garden and where.

April 29, 2011

One of the basic functions of humor is to make people feel better about difficult situations. A group of software developers has incorporated that idea into a new app for Apple iPhones, iPods and iPads for people living with diabetes.

SALT LAKE CITY — One of the basic functions of humor is to make people feel better about difficult situations. A group of software developers has incorporated that idea into a new app for Apple iPhones, iPods and iPads for people living with diabetes.

The app, called “Shot in the Arm,” made by Nashsmile, delivers brief and simple diabetes management advice, as well as humor — for example, ways to handle an insulin reaction and jokes, such as “Whoever said ‘no man is an island’ has never seen my stomach in the bath tub.”

April 29, 2011

A prescription-only eyelid disease treatment kit is available at retail pharmacies around the country, the kit’s manufacturer said.

RICHMOND, Texas — A prescription-only eyelid disease treatment kit is available at retail pharmacies around the country, the kit’s manufacturer said.

OCuSOFT announced the availability of the Ocudox Convenience Kit for immediate dispensing at such retail pharmacies as Rite Aid, CVS, Walgreens — including Duane Reade — among others.

April 29, 2011

WheyUp on Wednesday announced the launch of its weight-loss beverage WheyUp, which features 20 g of protein, 1 g of carbs and 90 calories per bottle.

TEMPE, Ariz. — WheyUp on Wednesday announced the launch of its weight-loss beverage WheyUp, which features 20 g of protein, 1 g of carbs and 90 calories per bottle.

“WheyUp is the first preworkout drink to market a unique protein beverage that combines whey protein with caffeine,” WheyUp president Erik Rothchild said. “WheyUp is ideal for gaining lean muscle or losing weight, depending upon how and when you drink it.”

April 29, 2011

The Food and Drug Administration has approved a new treatment for prostate cancer made by Johnson & Johnson.

HORSHAM, Pa. — The Food and Drug Administration has approved a new treatment for prostate cancer made by Johnson & Johnson.

Centocor Ortho Biotech, J&J’s biotech subsidiary, announced Thursday the approval of Zytiga (abiraterone acetate), a daily pill for use in combination with the corticosteroid prednisone for treating castration-resistant prostate cancer that has spread to other parts of the body in men who have received prior chemotherapy with Sanofi-Aventis’ Taxotere (docetaxel).

April 28, 2011

Beanfields has introduced a new line of corn- and gluten-free tortilla chips.

LOS ANGELES — Beanfields has introduced a new line of corn- and gluten-free tortilla chips.

Beanfields' bean and rice chips are made with black beans, navy beans and long-grain rice. The company said the line includes four flavors: naturally unsalted, sea salt, sea salt and pepper, and pico de gallo.

A 6-oz. bag of Beanfields chips retails from $2.99 to $3.99.