Content about New Products

DALLAS — Kimberly-Clark on Wednesday announced the launch of Depend Guards and Shields, two products specifically designed for men with light bladder leakage, along with tips and tools from former professional football star Tony Siragusa in a new program called Guard Your Manhood. 

PARSIPPANY, N.J. — The Food and Drug Administration will review an experimental contraceptive patch made by Actavis, the drug maker said Tuesday.

Actavis said the FDA accepted for review its application for norethindrone transdermal delivery system. The patch, which does not yet have a brand name, is designed to provide continuous delivery of norethindrone during a once-weekly, seven-day dosing regimen.

MADISON, Wis. — Oscar Mayer announced this week the addition of five new hot dog innovations featuring bacon, sausage, chicken breast, lean and extra lean varieties available this summer.

Beginning in June, consumers nationwide will be able to purchase two Oscar Mayer hot dogs perfect for the summer grill, including the Bacon Dog and Smokies Smoked Sausages.

MEMPHIS, Tenn. — Butterball has entered a licensing agreement with Monogram Food Solutions, LLC, a Memphis, Tenn.-based manufacturer of processed meat, to launch a new line of turkey meat snacks featuring jerky, turkey bacon jerky, turkey nuggets and turkey snack sticks.

MINNEAPOLIS — Superheroes like Superman, Batman, Green Lantern and others will be showing up at Target stores this summer.

The mass merchandise retailer has signed a deal with Warner Bros. Consumer Products and DC Entertainment to introduce Justice League merchandise. Other characters in the comic franchise include Aquaman, Cyborg, The Flash and Wonder Woman. The collection will appear at all Target stores on Sunday and will include products like melamine dinnerware, sand toys and beach towels. Financial terms of the deal were not disclosed.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new treatment for chronic obstructive pulmonary disease, the agency said Friday.

The FDA announced the approval of Breo Ellipta (fluticasone furoate and vilanterol), a once-per-day inhaler made by GlaxoSmithKline and Theravance for long-term treatment of COPD, which includes chronic bronchitis and emphysema.

Dry shampoos may not necessarily be a new innovation, and usage is far from that of traditional shampoo, but don't underestimate this niche as dry shampoo introductions are on the rise around the globe, according to recent data.

According to new research from Mintel Beauty & Personal Care, dry shampoo introductions accounted for just 1% of global shampoo launch activity in 2008, but by 2012 it accounted for 3%. It also is on track to surpass 2012 levels in 2013.

MAPLE GROVE, Minn. — Skin care brand Amlactin from Upsher-Smith has announced that there's a new power couple in town: alpha-hydroxy acids and essential ceramides. Enter Amlactin Cerapeutic Restoring body lotion.

Making its retail debut at select Walmart and Walgreens stores, Amlactin Cerapeutic contains the patented ultraplex formula to gently exfoliate, as well as three skin-identical ceramides that work together to strengthen skin's protective moisture barrier for softer, more resilient skin.

BETHESDA, Md. — Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas. Honest Fizz comes in four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer — the only organic zero-calorie root beer on the market. Honest Tea is sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. Low- and no calorie sodas are a fast-growing segment of the carbonated beverage market. Honest Fizz is available in 12-oz. single cans and six-packs.

AKRON, Ohio — With the successful launch of Purell Advanced hand sanitizer last year, Purell Consumer has helped bring some excitement back to the category.

Sales of Purell's core brand were up 28% to $31.1 million across total U.S. multi-outlets for the 52 weeks ended March 24, according to IRi, with Purell Advanced adding more than $10.3 million.

SALINAS, Calif. — Taylor Farms Retail this week debuted a new Italian Chopped Salad Kit with salami and cheese, expanding on the company's chopped salad line. The new "Italian Chopped Salad Kit" is a blend of romaine lettuce, broccoli, red cabbage, celery, Italian cheese blend, green onions, salami and parsley.

Beauty mavens are loving their beauty devices. As untapped potential exists in Asian and European beauty devices markets, the United States has retained its global market share lead with strong double-digit growth in 2012, according to recent research.

Consulting and research firm Kline Group stated earlier this year that the U.S. beauty device market grew nearly 20% in 2012, driven by both new product launches from existing marketers and new players.