Content about National Football League

SAN FRANCISCO — Joint Juice earlier in the week announced a partnership with National Football League Pro Football Hall of Fame quarterback Joe Montana on the Joint Juice challenge.

To kick off the partnership, Joint Juice and Montana launched a contest: “Do What You Love with Joe Montana.” Americans who share their joint health success stories will be entered to win an all-expenses-paid trip to spend an afternoon doing their favorite activity with the legendary football star, as well as $5,000 in cash.

LAUREL, Md. — There’s no mistaking the emphasis of this Pepsi display here at a Shoppers (a Supervalu banner) located between Baltimore and Washington in the week leading up to the National Football League’s main event. 

The eye-catching soda wall is conveniently located opposite the salty snacks display, making chips, dip and soda all an easy grab for the Super Bowl partygoer.

CINCINNATI — As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL's campaign to fight childhood obesity and promote health and wellness among kids nationwide.

Through P&G's donation, NFL Play 60 has allowed the league to create health centers, rehab playgrounds, purchase sports equipment and help thousands of children lead happier, healthier lives, according to the company.

NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

CINCINNATI — Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

The two will host the first-ever Febreze Game Day Freshness Sports Equipment Drive Jan. 27 to 30, and Feb. 2 to 6. The equipment and gear will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington, said Febreze, which is the official air freshener of the National Football League.

CAMDEN, N.J. — Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.

The AdDress Your Heart campaign builds on Campbell's commitment in the fight against heart disease among women. 

CINCINNATI — Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

P&G has partnered with New Orleans Saints quarterback Drew Brees to help get the word out about the contest.

Fans who visit Facebook.com/NyQuil will choose the finalist they feel is most deserving of the two Super Bowl tickets and embodies the spirit of the most dedicated fan among 32 fan finalists, one from each NFL team.

CINCINNATI Procter & Gamble's Head & Shoulders hair care brand has crowned National Football League legend Brian Bosworth "Most Iconic NFL Hair of All Time."

ARLINGTON, Texas Panini America is launching its first officially licensed NFL sticker album and sticker collection.

Following the launch of its 2010 FIFA World Cup sticker collection, the company said its new football collection features NFL superstars and rookies from all 32 NFL teams, including Tom Brady, Peyton Manning, Adrian Peterson, Brett Favre and Tim Tebow.

ENCINO, Calif. The InterMedia Group of Cos. on Wednesday announced that ExtenZe spokesman Jimmy Johnson, Fox NFL Sunday host and newest "Survivor" castaway, will participate in a new round of commercials that will relate stories of what some of his colleagues in sports and the broadcast booth have said to him since he joined up with ExtenZe.

And to top off the 30-minute spot, Johnson's wife Rhonda Johnson makes an appearance with her own brand of repartee.

CINCINNATI Febreze has kicked off its Game Day Freshness Tour with the help of the National Football League to share favorite game-day traditions, home freshening tips and recipes with football fans nationwide.

CINCINNATI Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu's trademark hair.

Together with insurance agency Watkins Syndicate at Lloyd's of London, the brand has created the first-ever insurance policy to protect Polamalu's full and thick Samoan locks for the entire NFL season.