Content about National Football League

CINCINNATI — Crest and Oral-B Pro-Health have partnered with Luke Joeckel, offensive tackle from Texas A&M, to "Go Pro" with his oral care and to help others "Go Pro" in their careers, with a donation to the international non-profit organization Dress for Success.

HARRISBURG, Pa. - Sleep as a category has been lights out of late. And while that may be bad for the NFL, it's great for retailers. Many retailers have already repositioned sleep off the bottom shelf and at eye level in their analgesic sets, but this Target in central Pennsylvania takes it one step further by calling out brand differentiators. It's one way to add zest to a "tired" category.

NEW YORK — A line of OTC products from Australia will hit the shelves of Walgreens Friday.

Swisse Wellness announced plans to roll out its line of multivitamins and other products in October 2012, hiring actress Nicole Kidman as the spokeswoman for the brand.

An announcement on the company's website noted that the release would coincide with Super Bowl XLVII on Sunday as it touted its Ultivite multivitamins, Swisse Ultiboost Liver Detox and Swisse Ultivite + Energy.

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

HAZELTON, Pa. — Troy Healthcare on Monday announced that Ron Jaworski, former Philadelphia Eagles quarterback and current “ESPN Football” analyst, has signed on to become a national spokesman for its Stopain line of topical analgesics.

CINCINNATI — During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Polamalu’s.

LOS ANGELES — BodyArmor SuperDrink announced that a National Football League star has joined its roster as a partner and investor.

Baltimore Ravens running back Ray Rice will engage in events, promotions, product testing and campaigns both regionally and nationally on behalf of BodyArmor SuperDrink, a line of nutrient enhanced sports drinks. Rice joins gridiron football stars Rob Gronkowski, LeSean McCoy, and Jason Pierre-Paul, as well as rookie baseball phenom Mike Trout.

ST. LOUIS — Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

"Our multitouch sponsorship will provide everything the NFL fan needs to have a stellar season," Bud Light VP Mike Sundet said. "From in-store promotions and digital activations, to on-site activities and ... Super Bowl XLVII, our goal is to make the excitement of the upcoming season even better."

HACKETTSTOWN, N.J. — Mars Chocolate North America is ready for some football.

The chocolate maker said it has launched its Snickers limited-edition NFL Minis, a 40-oz. pack of Snickers Minis that are adorned with wrappers featuring all 32 National Football League team logos.

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

PURCHASE, N.Y. — PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

The relationship between PepsiCo and the NFL marks an important extension of the company's "Live for Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. What's more, the announcement follows PepsiCo's newly announced partnership with the Pittsburgh Steelers.