Content about National Basketball Association

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

February 25, 2014

UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”

DENVER — UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”

August 7, 2013

Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.

BOSTON — Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.

Gillette worked with the Boys & Girls Clubs of America to update its Passport to Manhood program, which promotes and teaches responsibility to Club boys as they begin their journey into adulthood.

June 7, 2013

Arizona Beverages has teamed up with former NBA All-Star and champion Shaquille O'Neal to launch an all-natural cream soda line. Soda Shaq has hit the market in Arizona's single-serve 23.5oz. can from Rexam.

CHICAGO — Arizona Beverages has teamed up with former NBA All-Star and champion Shaquille O'Neal to launch an all-natural cream soda line. Soda Shaq has hit the market in Arizona's single-serve 23.5oz. can from Rexam.

Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all Arizona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

May 29, 2013

Hy-Vee has hired an NBA player to promote health and fitness among children around the Midwest, the supermarket chain said.

WEST DES MOINES, Iowa — Hy-Vee has hired an NBA player to promote health and fitness among children around the Midwest, the supermarket chain said Wednesday.

April 25, 2013

Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

NEW YORK — Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

Salley, who maintains a vegan diet, is a health and wellness advocate and has appeared in film and television. Watertree provides prescription discount cards and distributes them to anyone who needs help paying for medicines. According to the company, more than 100 million Americans don't have full prescription coverage.

January 28, 2013

In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James.

MIAMI — In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James. 

In addition to winning $75,000 for himself, Drysch also scored a $75,000 donation for the Boys & Girls Clubs of America and the Lebron James Family Foundation.

January 9, 2013

Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions.

SAN ANTONIO, Texas — Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions. 

Salley is NPS' spokesman for VirMax, a line that consists of five supplement products that are formulated to benefit health levels of testosterone, a healthy prostate and other men’s health issues.

August 17, 2012

Playmaker Nutrition recently announced its planned foray into retail outlets in September with a line of supplement products targeting teens and tweens.

PASADENA, Calif. — Playmaker Nutrition recently announced its planned foray into retail outlets in September with a line of supplement products targeting teens and tweens. In addition to launching the line of supplements, Playmaker Nutrition plans to use its Web presence as a springboard to fitness and nutrition tips to help improve athletic performance, adopt a healthier lifestyle and maintain optimum wellness.

July 31, 2012

Showing up here on CVS shelves is Mission Maximum Strength Muscle Rub touting its "athlete-engineered, arnica enriched" formulation.

LEBANON, Pa. — Showing up here on CVS shelves is Mission Maximum Strength Muscle Rub touting its "athlete-engineered, arnica enriched" formulation. NBA all-star Steve Nash and tennis legend Serena Williams are teased out on the packaging as endorsers, but those aren't the only professional athletes under the Mission umbrella. Alonzo Mourning, Billie Jean King, Dwight Howard, Dwayne Wade and Mia Hamm are some of the other more recognizable athlete icons touting Mission products.

 

July 10, 2012

Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

BALTIMORE — Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

The VirMax line of natural oral supplements has five products; two address prostate health, as well as low testosterone in men, and the other three are designed to enhance sexual performance. “As a vegan and someone who pays close attention to what I put in my body, I was excited to learn about VirMax,” Salley said.
 

April 27, 2012

Tennis pro Serena Williams will serve as spokeswoman around the launch of Sleep Sheets, a natural sleep aid designed to support a natural sleep cycle, parent company PureBrands announced Friday.

NEW YORK — Tennis pro Serena Williams will serve as spokeswoman around the launch of Sleep Sheets, a natural sleep aid designed to support a natural sleep cycle, parent company PureBrands announced Friday.

March 19, 2012

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

COLORADO SPRINGS, Colo. — The Global Market Development Center on Monday announced Party Animal — a manufacturer of flags, banners, collectible toys and knick-knacks featuring licenses from the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League and more than 70 colleges and universities — has joined the manufacturer's association.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

November 7, 2011

The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.

LOS ANGELES — The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.

In partnership with AIDS Healthcare Foundation, MJF will host free confidential testing events at retailers, including Walgreens in Chicago.  At select locations, testing will include participation from government officials, dignitaries and athletes who will lead their communities by getting tested first at on site mobile units.

October 14, 2011

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

UNION CITY, Ga. — NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

During the debut of CarmeloLIVE, customers were able to meet Anthony in person and had the opportunity to win prizes and receive free haircuts at the Ultra Sheen Men Grooming Lounge.

August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

LOS ANGELES — Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

Rodman recently appeared in a segment on The Tonight Show with Jay Leno and talked about the G-Tox shot with both host Jay Leno and comedian Dennis Miller.

August 10, 2011

PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

NEW YORK — PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

The kiosks will feature Sheets Energy Strips, a brand promoted by the NBA's LeBron James, as well as Sheets-branded hats and t-shirts. The kiosks also will feature two plasma screens embedded in the machine that allows for messaging to change daily.

May 1, 2011

More than 250 executives who participated in Anda’s 4th Annual Supply Chain Symposium Thursday and Friday were treated to a keynote address from Linda Tarplin, a leading healthcare consultant and former senior White House and Department of Health and Human Services staff member.

SCOTTSDALE, Ariz. — More than 250 executives who participated in Anda’s 4th Annual Supply Chain Symposium here Thursday and Friday were treated to a keynote address from Linda Tarplin, a leading healthcare consultant and former senior White House and Department of Health and Human Services staff member.

April 7, 2011

Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

NEW YORK — Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

The deal will feature Anthony in advertising and promotional campaigns, cause-marketing and community outreach programs, as well as in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.

March 4, 2011

Alarming statistics are as common in the healthcare world as healthcare workers themselves, but some of the latest numbers from the Centers for Disease Control and Prevention are particularly dramatic: Nearly 26 million Americans have diabetes, the agency said in late January, and an estimated 79 million U.S. adults — representing more than one-third of all adults in the country — have prediabetes.

February 16, 2011

The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.

NEW YORK — The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.

February 3, 2011

Chauncey Billups, point guard for the NBA's Denver Nuggets team, was named the latest spokesman for a national multimedia campaign designed to educate preteens, teens and their parents about the importance of vaccination against serious, potentially life-threatening diseases.

NEW YORK — Chauncey Billups, point guard for the NBA's Denver Nuggets team, was named the latest spokesman for a national multimedia campaign designed to educate preteens, teens and their parents about the importance of vaccination against serious, potentially life-threatening diseases.

As the latest spokesman for Vaccine for Teens, Billups will be featured in a new public service announcement, which will air on NBA media and network/cable game broadcasts.

March 24, 2010

The charitable arm of the NBA is sending a basketball star out to educate parents...

PHOENIX The charitable arm of the NBA is sending a basketball star out to educate parents about adolescent vaccinations.