CINCINNATI — Pepto-Bismol once again is sponsoring the Nathan's Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y.
As part of its sponsorship, the brand has tapped celebrity Nick Cannon to grill hot dogs for the contest and serve contestants Pepto-Bismol to keep them going, the brand said. What's more, Pepto-Bismol also is the official sponsor of the women's competition, marking the first time female contestants' talents will be showcased in a separate contest.
