Content about Nataraj Iyer

October 20, 2010

Procter & Gamble is showcasing products that meet consumers' everyday needs with its newest initiative....

CINCINNATI Procter & Gamble is showcasing products that meet consumers' everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.