Content about Natalie Hill

March 8, 2013
Docs outweigh smart device research for Rx intel, but mobile is mecca for savvy shoppers

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store.

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store. However, consumers are more likely to research their next TV on their mobile device than their prescription medication. According to AccentHealth VP market research, Natalie Hill, "When it comes to medical treatment, healthcare professionals remain the most trusted source for information.

December 14, 2012
Lower cost significant driver in OTC use

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

November 29, 2012
Consumers using more OTCs for cost savings

As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.


As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.


To see more Patient Views, click here.

The lower cost of OTCs was cited as the primary reason viewers have increased and plan to increase their OTC usage. 


November 5, 2012
More patients ‘get the point’ of flu shots

While there is still plenty of room for improvement, a growing number of patients have either already received or plan to receive a flu shot this year compared to one year ago. According to an online survey of more than 900 AccentHealth viewers conducted in September, 57% of patients have received or plan to receive a flu shot this year, versus 53% in 2011. 


While there is still plenty of room for improvement, a growing number of patients have either already received or plan to receive a flu shot this year compared to one year ago. According to an online survey of more than 900 AccentHealth viewers conducted in September, 57% of patients have received or plan to receive a flu shot this year, versus 53% in 2011. 


To see more Patient Views, click here.

November 5, 2012
Younger patients less likely to get flu shots

Focusing solely on patients that did not receive a flu shot in 2011, the recent AccentHealth data indicate a net increase of 11 percentage points in the number who will vaccinate in 2012. And while there appears to be a greater propensity to receive a flu vaccination among patients 45 and older, “the younger audience segment is still an important area of focus and opportunity of market growth,” noted AccentHealth VP market research Natalie Hill. Only half of adults younger than 45 years old reported they will receive the shot this year.

Focusing solely on patients that did not receive a flu shot in 2011, the recent AccentHealth data indicate a net increase of 11 percentage points in the number who will vaccinate in 2012. And while there appears to be a greater propensity to receive a flu vaccination among patients 45 and older, “the younger audience segment is still an important area of focus and opportunity of market growth,” noted AccentHealth VP market research Natalie Hill. Only half of adults younger than 45 years old reported they will receive the shot this year.

August 27, 2012
Pharmacists’ value recognized, underutilized

Almost 2-in-3 patients reported that the individual pharmacist plays a key role in which pharmacy they choose, but less than one-third of patients tap into that accessible health resource on a regular basis, according to an exclusive survey conducted by AccentHealth and DSN. 


Almost 2-in-3 patients reported that the individual pharmacist plays a key role in which pharmacy they choose, but less than one-third of patients tap into that accessible health resource on a regular basis, according to an exclusive survey conducted by AccentHealth and DSN. 


For the full report, click here.