Content about Nail polish

EAST RUTHERFORD, N.J. — Health and beauty aid company CCA Industries announced on Wednesday that it narrowed its fourth-quarter loss and saw a boost in revenues as it celebrated the launch during the quarter of its new Nutra Nail Gel Perfect UV Free gel nail color brand.

Revenues for the quarter ended Nov. 30 totaled $11.8 million, compared with $10.2 million in the year-ago period. Net loss during the quarter was $3,433, compared with a loss of $697,500 for the fourth quarter 2010.

NEW YORK — Coty’s Sally Hansen beauty brand is gearing up for spring 2012 with an array of new nail color products that promise high-impact bling, diamond strength and a porcelain-smooth finish.

Beauty mavens who want nails with high-impact bling will love Gem Crush Nail Color. The new nail color promises to deliver full-coverage, high-intensity glitter for a multidimensional manicure that glimmers. The collection will be available in eight shades, priced at $6.95 each.

NEW YORK — Nail care brand Essie Cosmetics is making its mark on Mercedes-Benz Fashion Week for spring 2012 by creating exclusive backstage nail looks.

The Essie team, and founder and creative director Essie Weingarten, will lend beauty expertise throughout the week. Essie will collaborate with such designers as DKNY, DKNY AMEX, Pamela Love, L.A.M.B., Zac Posen, Carolina Herrera and Tory Burch. Essie also is working with Haven Spa to provide color inspiration for Prism, Edun, Rebecca Minkoff and Preen. Chado Ralph Rucci also will use Essie nail color in its fashion show.

Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.


“Lending a strong hand to the success of the makeup category was nail polishes, which [were] up by 20.4% in 2010 due to new product activity ad­apted to achieving at-home salon results and easy application,” consulting and research firm Kline & Co. recently stated in its Cosmetics & Toiletries USA 2010 report.


LOS ANGELES — Clothing manufacturer American Apparel has announced the addition of 12 new colors to its line of nail polish.

The company's Made in the USA nail lacquer is now available in 48 colors.

It’s no secret that the economic crunch helped to spur the sales of nail products in 2009—especially nail color—and that trend is expected to continue as women still are likely to forgo the pricey salon and embrace the do-it-yourself trend.